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2016 Subaru WRX and STI get new safety, tech equipment

The Subaru WRX and STI were just thoroughly revamped, but the Japanese brand has decided to tweak the offerings slightly for the 2016 model year. The changes include some upgraded safety systems, and as a possible blasphemy to fans, a smaller wing is being offered on the STI. The latest versions should hit dealers in the summer, but prices grow slightly. A base WRX is $300 more than last year at at $26,595 (plus $795 destination on all of them), and the cheapest STI is $34,695, a $200 increase. The WRX is undoubtedly fun to drive already, but the Premium and Limited trims now ride on standard 18-inch wheels with summer performance tires. For added in-car entertainment, Subaru is giving all models, including the STI, its 6.2-inch Starlink infotainment system that includes a rearview camera. Vehicles with navigation get a seven-inch version. Driving a WRX might be just a little safer too because Subaru is offering its EyeSight system with adaptive cruise control, pre-collision braking, lane departure warning, and lane keeping assist as an option on the Limited with the CVT. It's packaged with things like the nav system, upgraded radio, keyless start, and steering-responsive foglights for $4,095. The same trim with the six-speed manual gets a similar bundle but replaces some of the safety tech with just blind spot detection and rear cross traffic alert for $3,100. In perhaps the most contentious change, the STI Limited trim is now available with a tiny, trunk lip spoiler as a no-cost option. Seeing the aggressive sedan without the big wing certainly looks odd in photos, and it's still available for buyers who want it. Related Video: April 23, 2015 SUBARU INTRODUCES 2016 WRX® AND WRX STI® MODELS, OFFERING EYESIGHT® DRIVER ASSIST TECHNOLOGY AND SUBARU STARLINK™ INFOTAINMENT EyeSight® Driver Assist Technology, now with Lane Keep Assist, available for WRX with Sport Lineartronic™ transmission Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert available for some models Subaru STARLINK™ Multimedia Touch Screen Infotainment in all trim levels Standard 18-inch wheels and summer performance tires on WRX Premium and Limited WRX STI Limited now available with low-profile rear trunk spoiler WRX models begin at $26,595 and WRX STI at $34,695 Cherry Hill, N.J. - Subaru of America, Inc.

Subaru sells 2 millionth Outback in U.S.

Subaru just sold its 2 millionth Outback in the U.S. The Outback is Subaru's most popular vehicle, and the brand's sales growth in recent years means it took far less time to reach the 2 million mark as it did to sell the first million (from 1995 to 2011). Currently in its fifth generation, the Outback is built in Lafayette, Ind., and the 2 millionth example was sold at Subaru Pacific in Hawthorne, Calif. Andrew Simpson is the new owner (that's him in the center in the photo below), and a host of Subaru's top executives were there to close the deal and to give Simpson a few gifts the buyer of Outback No. 1,999,999 apparently didn't get. Best of all, there was a charitable donation to the Grades of Green program on his behalf from the automaker's environmental philanthropy arm, Subaru Loves the Earth. The second millionth Outback is worth a look back 24 years down the long rutted trail it has traveled, with bragging rights over SUVs strewn along the way. It all started in 1995, with "Crocodile Dundee" Paul Hogan offering "a ripper deal": This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hogan did Outback commercials for years. But this may be the first instance of dogs as Subaru pitchmen: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's a pretty great extended commercial with Daniel Tosh, "proud Subaru owner." For once he's not kidding. He even held a contest on "Tosh 2.0" to give his 2011 Outback away to a viewer: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This one is wrapped in a Snuggie: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In recent years, in the "Love, it's what makes a Subaru a Subaru" era, there has been a focus on the Outback's reputation for safety. This ad pulls a heartstring: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And finally, a toast from the Barkleys (in "two completely different voices"), to you, Subaru Outback, and your many loyal customers, including the 2 millionth: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Subaru BRZ tS First Drive [w/video]

The Subaru BRZ is a brilliant driver's car: lightweight, rear-wheel-drive, tactile, nimble and fluid at speed. In terms of qualities that allow for dazzling point-to-point performance, it lacks only power and intense mechanical grip. In the US, options for tuning the BRZ to amplify its strengths or diminish its weaknesses are mostly found in the aftermarket. In Japan, meanwhile, driving enthusiasts can start with the factory-tuned model you see above: the BRZ tS. Designed and built with the engineering prowess of Subaru Tecnica International, the limited-edition tS is tuned for track competence over and above that of the base model. The intent of the tS wasn't lost on me as I stared over the front fender towards Turn 1 at Japan's Suzuka Circuit. Not just a proper place to test STI's claims of increased handling brilliance for its BRZ tune, but a perfect one. Suzuka is challenging – fast and technical in equal measure – and a playground for sorting out the margin of improvement from the standard that BRZ I know so well. Wait, Why Am I Here? Of course, Subaru didn't invite me and a half-dozen other motoring journalists to Japan for an academic exercise in JDM hotness. We were there at the behest of STI, as a first step in what will undoubtedly be a deliciously drawn-out expansion of the performance brand in North America. STI started life as the motorsports division for Subaru-parent Fuji Heavy Industries. But chances are good that you, like me, first encountered the three-letter-logo as a Cherry Blossom Red punctuation mark at the end of a WRX road or rally car. The world came to know STI through Subaru's 1990s WRC dominance and prominence in the Gran Turismo franchise. But outside of Japan the significance of the initials was known more as the designation of the top-dog Impreza, rather than a motorsport and performance engineering unit. The company is set on changing that and building STI into a performance brand that's as easily recognizable in America as M and AMG are today. That message was delivered a body in the STI Concept car at the New York Auto Show earlier this week, but as I mentioned then, we don't expect Subaru to turn up with a production-ready BRZ STI next year. First STI will deploy its parts catalog to the US, removing the half-hearted Subaru Performance Tuning parts business in the process. Next, according to a vague timeline presented in Japan, Subaru will offer a car like the tS to US customers in approximately 18 months.