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2020 Subaru Impreza gets EyeSight safety tech, $100 price increase

We recently saw the Japanese version of the 2020 Subaru Impreza after a subtle mid-cycle update, and now come details of the American version, which follows the same script in appearance but has a few new tricks up its sleeve. Subaru adds $100 to the starting price for the four-door model, which starts at $19.595, including destination, while the five-door hatchback is priced from $20,095. The big news is the addition of EyeSight, Subaru’s suite of driver-assist safety technologies, as standard on all Imprezas equipped with the continuously variable transmission, which is available on all four trim levels (Standard, Premium, Sport and Limited). That gets you automatic pre-collision braking and throttle management, lane-keep assist, lane-departure and sway warning, and lead vehicle start alert, which is essentially a heads-up to hit the gas when the vehicle in front of you has started moving from a stop. New for 2020 is the option of adding a reminder to check the rear seat occupants before leaving the car. Unlike in its native country, Americans buyers can still get an Impreza with a five-speed manual. ItÂ’s available on the Standard trim for the sedan and on the Standard and Sport models in the hatchback. The trade-off for driving stick, Subaru tells us, is that you give up the option of EyeSight. Steering-wheel paddle shifters are now available on CVT-equipped Premium models and above to pair with a seven-speed manual-mode function, and drivers can now select between Intelligent and Sport modes of throttle management as a standard feature. Also new are automatic power door locks with a collision-detection unlock function, which are standard on all trims, new 18-inch alloy wheels and active torque vectoring Visually, the car looks pretty much the same as the Japanese version, with a revised grille and front bumper cover, a wide air dam stretching across the entire face of the bumper and L-shaped chrome bracket trim book-ending it. Five-door models only get a new design on the combination lights. ThereÂ’s also a new color option called Ocean Blue Pearl. The engine remains the same as before, a 2.0-liter four-cylinder boxer making 152 horsepower and 145 pound-feet of torque. Fuel economy tops out at 36 mpg on the highway and 28 in the city, with a range of 450 miles. Other standard features include the Starlink 6.5-inch multimedia touchscreen and Android Auto and Apple CarPlay integration. The 2020 Impreza arrives in showrooms later this month.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru uses Barkley dogs in new TV spots | Autoblog Minute

Subaru announced it's bringing back the Barkley family. A Dog family of Labradors and Golden Retrievers. A new series of TV spots called "Dog Tested. Dog Approved" has been released by Subaru. Subaru Autoblog Minute Videos Original Video