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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

Colorado bear locks itself inside of, destroys Subaru

A Colorado woman got a rude awakening this week when she discovered a black bear locked inside her car. According to 9NEWS, on the morning of July 12, Jefferson County sheriff's deputies responded to a report of a bear trapped in a car on Cold Springs Gulch Road. When they arrived on the scene, deputies Tillman and McLaughlin discovered a medium-sized black bear locked inside a white, 2005 Subaru Outback. There was no damage apparent to the car's exterior, but the bear had absolutely destroyed the interior. "He looked like a dog inside the car just jumping back and forth from front to back," said Deputy Tillman. "He just demolished it." The car's owner, Annie Bruecker, told the deputies that she'd left the car parked in her driveway Monday night with the doors unlocked. On Tuesday morning, she woke up to her mother yelling about a bear in her car. "She screamed from downstairs," said Breucker. "She said, 'Annie, there's a bear in your car.' and I thought that she meant that it broke a window, and I was like, 'okay, that's life.' But, no, she actually meant that it was in my car." Deputies Tillman and McLaughlin deliberated for a while, trying to figure out how to extract the agitated bear from the Subaru. Eventually, they settled on manually opening the rear hatch. Deputy McLaughlin carefully opened the hatch while Deputy Tillman stood by with a shotgun ready, just in case. Thankfully, the bear had had enough of civilization and promptly bolted back into the forest. After they released the bear, the deputies warned campers at a nearby campground that the bear might be lurking about and that they should be cautious. "Bears are unpredictable," said Deputy Tillman. "And they're starting to realize how to do a lot of human activity." Recent Video: News Source: 9NEWS Humor Weird Car News Subaru colorado bear outback