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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2021 Subaru Outback Review | What's new, pricing, safety, pictures

The Subaru Outback has always been different. At first, it was weird for a wagon since it had standard all-wheel drive, a ride height lift and rugged styling flourishes. Today, it's weird simply for being a wagon – all others have effectively disappeared, and it really only competes with small crossovers. And against those, the 2021 Subaru Outback makes a tremendous case for itself. Though it rides high off the ground with more clearance than the vast majority of SUVs, it's ultimately still lower overall, making it feel more carlike when behind the wheel and making for easier loading for roof-mounted equipment. Its longer wheelbase provides a smoother, more sophisticated ride as well as more space between seating rows. Its cargo area is also shockingly voluminous. Throw in its abundance of safety and infotainment tech, standard all-wheel drive, solid reliability ratings and improved interior quality with last year's redesign, and you have a vehicle that's easy to recommend. We even deemed it a superior choice to Subaru's own compact crossover, the Forester. What's new for 2021? After being completely redesigned last year, the Outback gains two new standard features for 2021: steering responsive LED headlights and a rear seat reminder that alerts you to check in the back seat for children before exiting the car. What are the Outback interior and in-car technology like? Nearly every 2021 Outback comes with a vertically oriented 11.6-inch touchscreen (and even that lone exception comes with a pair of 7-inch units, pictured above right). Its functionality isn't flawless, as the audio controls when using Apple CarPlay are compromised, and the colorful graphics are a bit cartoonish and have an aftermarket look to them. Still, it's generally easy to use, read and reach. Feature content is excellent as well (see pricing and features section below). Unfortunately, typical for Subaru, stereo sound quality is poor. In terms of design, we can't say the interior is especially attractive, but materials quality is stronger than it was in the past. The buttons and switches have a high-quality feel to them, while even the base trim gets simulated leather stitched together on the dash, doors and center console. There's also a welcome injection of color found in the Touring (tasteful brown leather pictured above) and the Onyx Edition pictured below (gray and black "StarTex" vinyl accented in electric green). How big is the Outback? Think a wagon is smaller than an SUV?

Subaru recalls 3k Legacy and Outback models for fluid leak

Subaru is recalling 2,893 examples of the 2015-2016 Legacy and Outback because of a potential transmission fluid leak on the two models. The affected vehicles carry build dates between July 3 and July 25, 2015 for the Legacy, and until July 27 on the Outback. According to a Subaru document posted by the National Highway Traffic Safety Administration (as a PDF), during production, the seal cap in the propeller shaft yoke may have been deformed. This could cause a transmission fluid leak, and "there is a possible risk of fire" if the liquid drips onto the exhaust, the report says. Dealers will replace the entire prop shaft on these models, and repairs will start on August 28. New examples will carry a stop-sale until fixed. Related Video: RECALL Subject : Transmission Oil Leak Report Receipt Date: AUG 10, 2015 NHTSA Campaign Number: 15V502000 Component(s): POWER TRAIN Potential Number of Units Affected: 2,893 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU LEGACY 2015-2016 SUBARU OUTBACK 2015-2016 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain 2015 and 2016 model year Subaru Legacy 4-Door and Outback vehicles manufactured July 3, 2015, to July 27, 2015. Transmission oil may leak from a deformed seal cap on the propeller shaft yoke. CONSEQUENCE: If the transmission oil leaks onto the exhaust pipe, there is a possible risk of fire. REMEDY: Subaru will notify owners, and dealers will replace the propeller shaft, free of charge. The recall is expected to begin on August 28, 2015. Owners may contact 1-800-782-2783. Subaru's number for this recall is WQU-56. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.