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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru debuts tougher-looking Outback for Australia [w/poll]

If you're going to name a car after a specific location or region, you'd better make sure it's taken seriously in the place it's named for. You're not likely to see a Chevrolet Monte Carlo in Monaco, and the Alfa Romeo Montreal was never even officially offered in North America, but the Subaru Outback is another story.
Subaru apparently takes the Australian market, whose wilderness its jacked-up Legacy wagon is named for, very seriously. So it is apparently rolling out a revised version of the current Outback in Australia itself. The updated Outback, which arrives less than a year before the all-new model is expected to bow, answers Aussie customer feedback with a more rugged look. It's got new roof rails, body cladding, wheel arches, mud flaps, underbody protection plates and blacked-out headlight surrounds and grille trim.
The Motor Report reports that the AUD $2,500 worth of extra equipment - around $2,300 USD - comes with just an AUD $500 ($468) price hike. As far as we can tell, though, there are no plans to bring this latest look to our shores - Subaru has already detailed North America's Outback for the 2014 model year, and these changes aren't mentioned. Should this look be offered in our market? Vote in the poll below and then have your say in Comments.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.