2019 Subaru Impreza 2.0i Hatchback Awd on 2040-cars

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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru WRX STI S209 brings wider body, 341 hp, gold wheels to Detroit

With the Subaru WRX STI S209, "S" finally comes to the United States. Subaru Tecnica International created the S201 in 2000, but this ninth take on the theme — inspired by the class-winning WRX STI Nurburgring Challenge racer — is the first to make it our way. Unlike the last special edition we got here, the Type RA, this one comes with a notable power boost: 341 horsepower instead of the 310 ponies in the regular WRX STI. The muscle comes courtesy of a larger compressor and turbine in the HKS turbocharger, and 1.8 pounds more boost pressure. Since the S209 is the most powerful in-house model STI has ever built, the tuning arm didn't stop there. The EJ25 boxer gets air from a new intake duct, induction box with conical air filter, and a silicone turbo inlet duct. Paddles on the steering wheel control a system that sprays water on the intercooler to reduce air temperature, a feature last seen on the WRX STI from the 2004 to 2007 model years. An old-fashioned six-speed manual controls the transmission.The engine gets its fuel from a high-flow fuel pump that feeds larger injectors. Torque hasn't changed from 290 pound-feet, but there's 10 percent more torque at 3,600 rpm. Airflow through the mufflers is 17 percent freer. The cans also are 4.1 pounds lighter and terminate in four-inch pipes. Subaru makes no mention of any other S209 weight loss, but the looks and the "focus on high-performance driving" should make themselves known. STI widened the front and rear track by 0.6 inches, and punched out fenders with aero-aiding canards make the car 1.7 inches wider. The roof and rear wing are made of carbon fiber. Instead of the 245/35 R19 wheels on the series WRX STI, the S209's forged BBS alloys wear 265/35 Dunlop GT600A summer tires, which we're told can handle max lateral grip beyond 1 G. Behind those wheels, six-piston monoblock Brembo calipers with high-friction pads clamp cross-drilled steel rotors in front, two-piston monoblock calipers in back. Stiffer coil springs wrap retuned Bilstein dampers, the suspension aided in its work by reinforced front crossmember and rear subframe, a longitudinally-flexible strut tower bar in front, flexible draw stiffeners front and back, and a 20-millimeter rear stabilizer bar. STI programmers recalibrated the SI-Drive system's three driving modes: Intelligent, Sport, and Sport Sharp.

Subaru uses Barkley dogs in new TV spots | Autoblog Minute

Subaru announced it's bringing back the Barkley family. A Dog family of Labradors and Golden Retrievers. A new series of TV spots called "Dog Tested. Dog Approved" has been released by Subaru. Subaru Autoblog Minute Videos Original Video