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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru allegedly developing mid-engine hybrid sports coupe

A mid-engine, hybrid sports coupe could give Subaru a high-performance halo model in the coming years. According to Car and Driver, "a source close to Subaru" let slip the company has been testing the prototype powertrain underneath a BRZ at its proving grounds in Japan. "Whether the end result will be a two-door sports coupe or some kind of sports crossover/CUV is still in the evaluation stage," the anonymous source told Car and Driver. "A coupe seems more likely, though." The vehicle's layout allegedly uses a mid-mounted 1.6-liter turbocharged boxer engine with hybrid assist to spin the rear wheels, and two electric motors at the front would power that end. The resulting all-wheel drive powertrain would have about 330 horsepower or more, Car and Driver claims. If a production version happens, it would use the upcoming Subaru Global Platform. Rumors about Subaru's increased development of hybrids offer some support for this alleged sports coupe. The company reportedly might use electrification to boost the next-gen STI. In 2014, a story also suggested the automaker could revive the SVX as a performance-oriented hybrid shooting brake. More recently, even its Viziv GT Vision Gran Turismo concept combined a turbocharged boxer with three electric motors. While a Subaru sports coupe piques our interest, we are taking the prospect with a grain of salt for now. The Japanese brand has a tendency of teasing performance models but not actually delivering on them – like the STI Performance Concept (above) or the aggressive styling of the last WRX Concept. There could also be a long wait before we see what the company is developing. According to Car and Driver, a concept is at least two years away. Then it would take even more time for execs to okay production. Related Video:

Just add power | 2017 Subaru Impreza First Drive

The phrase "all new" gets bandied about way more than it should in the automotive world. Depending on how lenient an automaker's marketing department is feeling at the time, refreshed fascias and a reshuffling of trim levels might earn a tired vehicle the all-new appellation. That's not what Subaru has done with its reborn Impreza compact. Everything from its wheels to its windows has been completely redesigned for 2017. With one glaring exception, the 2017 Subaru Impreza has benefited immensely from its rebirth. The chassis is stiffer, the steering is better, and the interior is larger than before. Like on most Subarus, standard all-wheel drive remains a key selling point. The only thing that's missing is more power. Subaru has gotten guff over the years for its exterior design, with vehicles being called everything from ugly (Baja) to odd (B9 Tribeca). The 2017 Impreza doesn't fit those descriptions. There's just enough surfacing pressed into its bodysides to attract the eye, and the burly flared-shoulder fenders add a muscular stance. Dead-on, the Impreza's face is a bit too nondescript – if it didn't wear a Subaru badge, you'd be forgiven for mistaking it for a Honda or Toyota – but it's not unattractive. The bug eyes of Imprezas past are now nothing more than a historical footnote. The Impreza is again available as either a sedan or, for $500 more, a hatchback. The trunk of the sedan measures 12.3 cubic feet. Obviously, the hatch offers more utility than the sedan, with 20.8 cubic feet of space behind the rear seats and a maximum of 55.3 cubes with the seats folded. That's more than the VW Golf's 52.7 and way more than the new Honda Civic hatchback's maximum of 46.2. The first thing we noticed from the driver's seat is how easy it is to see out of the 2017 Impreza. Visibility is excellent in every direction, and all that glass means the cabin feels light and airy. Large, easy-to-read speedometer and tachometer gauges sit front and center, but the rest of the information needed for the task of driving is spread across three different LCD screens. The first sits between the two gauges, and the second is atop the center stack. The third screen is the largest, measuring 6.5 inches on base 2.0i models and 8.0 inches in Sport and Limited trims.