2013 Tangerine Orange Pearl Impreza Wrx Premium 5mt on 2040-cars

Auto blog

A stylish Subaru? Viziv Adrenaline previews next-gen Crosstrek

We're big fans of the Subaru Crosstrek — the lifted version of the Impreza hatchback — especially the new plug-in hybrid variant. So much so that one of us spent our hard-earned money on one. The rugged styling and extra ground clearance give it a little more character than the average hatchback. The second-gen model made its debut two years ago at the 2017 Geneva Motor Show. At this year's show, Subaru revealed the new Viziv Adrenaline concept, a good preview of what the next Crosstrek might look like. Subaru says the Viziv Adrenaline uses the company's new "BOLDER" design philosophy. It's still obviously a Subaru, but the lines are sharper than what you see on the current production model. The Viziv Adrenaline packs LED lighting both front and rear, including six-dot fog lights that are mirrored on the rear bumper. White accents on the wheels and roof give it a handsome two-tone look, something that's becoming popular on compact crossovers like the Volvo XC40 and Toyota C-HR. The idea is to make the models even more distinct than they currently are. Some have criticized the new Forester and Ascent for being a little too conservative. We don't know for sure that this is what the next-gen Crosstrek might look like, but based on the size and styling, it's hard to imagine that this is anything else. Design/Style Geneva Motor Show Subaru Crossover Hatchback Concept Cars subaru crosstrek

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Toyota GT86 engineer Tada recounts how sports car came to be

Because the Toyota GT86, Scion FR-S and Subaru BRZ coupes are now a reality, it's almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground.
Speaking to those struggles on Toyota UK's Toyota Blog, GT86 Chief Engineer Tetsuya Tada enlightens us with a recap of the sports car's earliest origins. For Tada, the first stages of the project must have seemed almost as dreamlike as the final product is to drive.
Said the Chief, "I had been working in the minivan department engineering new product, but a month after the meeting I was summoned. 'Forget about minivans,' they said, 'you are now working on the sports-car project.'"