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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

2014 Subaru XV Crosstrek Hybrid priced from $25,995* [w/video]

Subaru revealed its 2014 XV Crosstrek Hybrid at the New York Auto Show earlier this year, and with the high-riding hybrid hatchback arriving at dealers by the end of this year, pricing has finally been set. Starting at $25,995 (*not including at least $825 for destination charges, which may vary in certain states), the new hybrid model represents a $4,000 premium over the standard 2014 XV Crosstrek models equipped with the continuously variable transmission.
Stepping up to the XV Crosstrek Hybrid Touring model, which adds navigation, leather seats and a moonroof, raises the price to $29,295. Subaru has still yet to release many key details for the XV Crosstrek Hybrid including fuel economy, combined horsepower and all-electric driving range, but the powertrain consists of a 2.0-liter four-cylinder Boxer engine mated to a 13.4-horsepower electric motor integrated into the CVT. We expect to get official data closer to the car's on-sale date, but until then, scroll down for more info about the 2014 XV Crosstrek Hybrid as well as some b-roll driving footage of the car.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.