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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

2019 Subaru WRX starts at $28,080, STI finally gets a bump in power

The Subaru WRX and STI were refreshed for 2018 with updated styling and some new options. America also got the limited-edition WRX STI Type RA, a tribute to the car that made a Nurburgring lap record attempt. Not much has changed for 2019, though we get a new special edition and a new and much needed infotainment system. Also, the STI finally gets a boost in power! The tried and true EJ now cranks out 310 horses. Rejoice? Pricing has gone up a bit for 2019, though it's still competitive with the rest of the segment. A base manual-equipped WRX now starts at $28,080, up $225 over the 2018 model. For comparison, a new 2018 Volkswagen GTI starts at $27,265. Stepping up to a WRX Premium will set you back $30,380 or $32,280 if you want a WRX with a CVT. A WRX Limited starts at $32,680 or $34,580 with the CVT. Premium and Limited models with the CVT get standard Subaru EyeSight, though that doesn't actually include a whole lot. The only features are auto vehicle hold, an electronic parking brake and an EyeSight status indicator. There is a new WRX Premium Series.Gray model. The special edition is limited to just 750 units and starts at $32,585. It comes standard with the Performance Package, Ultrasuede-trimmed Recaro seats, a power driver's seat, Jurid front brake pads, a moonroof delete, LED headlights, LED fog lights and keyless entry with push-button start. The updated WRX STI starts at $37,480 and is only available with a manual transmission. Updates include a retuned ECU, stronger pistons and a shorter third gear ratio, helping improve acceleration. Torque vectoring and a controllable center differential are still standard. The WRX STI Limited will run you $42,280 and offers a low-profile spoiler option for those that don't want the iconic rear wing. There's also a WRX STI Series.Gray model. For $39,965, you get a base STI with Recaro seats, a power driver's seat and keyless entry with push-button start. Individual options include the $2,050 Performance Package (red Brembo calipers, Recaro seats and a moonroof delete) and the $2,100 navigation system with blind-spot monitoring and cross-traffic alert. Related Video: News Source: Subaru Subaru Performance Sedan subaru sti

Subaru BRZ tS makes its brief video debut

Ever since Subaru released the BRZ, fans have been eagerly anticipating the arrival of the STI version. But despite the recent release of the tS package, the brand faithful will have to wait a little longer, because the tS stops short of the full STI treatment. But at least it looks the part.
Though the BRZ tS doesn't encompass any major engine mods to speak of, it does benefit from a number of enhancements: a new driveshaft, aero kit, Brembo brakes, Recaro buckets and more. Which may be more than enough for some, but to tip the scales of disappointment, Subaru will only make 500 such examples, and they'll only be available in Japan. So chances are you won't be getting your hands on one, but at least you can admire it from this brief video clip below. It's not much to go on, but that seems about par for the proverbial course.