2010 Subaru Impreza 2.5i Sedan 4-door 2.5l on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Junkyard Gem: 1980 Subaru 4WD Hatchback

Living in Colorado, where they might as well issue you a Subaru at the state line, I see plenty of worn-out Pleiades-badged cars in the local wrecking yards. Most of them fall into the 15-to-25-year-old age group, but I'll spot the occasional Malaise Era Subaru, from the era when the Leone was sold in North America as, simply, "the Subaru." Here's a 1980 base-level hatchback with the four-wheel-drive option, spotted in a yard just outside of Denver last month. In 1980, the US-market Subaru could be had in three trim levels (STD, DL, and GL), and as a coupe, sedan, hatchback, or wagon (the pickup version was known as the BRAT). This STD hatch is the cheapest possible Subaru available in 1980 with four-wheel-drive, and I'm just disappointed that they didn't put STD badges on the base-level cars. The driver had to choose between front- and four-wheel-drive by hand, using this lever. If you left the car in 4WD for long periods on dry pavement, you'd wear out the tires and/or break something. By 1997, all US-market Subarus had full-time all-wheel-drive, with no driver decisions about driven wheels needed. Subaru offered an automatic transmission and a five-speed-manual for these cars, but just about all buyers of late-1970s/early-1980s Subarus went with the cheaper four-on-the-floor manual. When you see a junkyard car with the keys still present, you can assume that the car ended up here after being totaled by an insurance company or traded in on a new car. A battered 39-year-old Subaru won't get much interest at the sort of auction these cars go to, and so the junkyard ends up being the next stop. The owner's manual was still in the glovebox, and of course I took at home and scanned a few pages (look in the gallery, above, for those scans). The folks at Subaru PR were interested in this book for their archives (they don't have one), so I'll make sure it gets to them soon. Rodent bedding and poop fill the engine compartment, and the employees of this yard marked the car as a hantavirus biohazard. I'd wear a mask if I needed to pull the engine from this car, because hantavirus is a real problem in Colorado and has a scary 35% mortality rate. Speaking of the engine, you're looking at 67 mighty horsepower here. With the car scaling in at about 2,200 pounds empty, drivers needed patience on uphill freeway onramps (actually, they needed patience when driving anywhere). By the standards of Japanese cars of this era, the rust problem doesn't look too bad.

Subaru to introduce two e-Boxer hybrids at Geneva

Subaru will be bringing two electrified "e-Boxer" models to the Geneva Motor Show next month, as Autocar reports. While the manufacturer hasn't announced which models these electrified cars will be, it is likely that at least one of them will be the e-Boxer version of the Forester, which Subaru showed at the 2019 Tokyo Auto Salon. Another possible model for the Geneva unveiling can be the Crosstrek's hybrid version, branded XV for the European market. The hybrid Crosstrek is Subaru's first PHEV model, and it uses Toyota's 8.8-kWh battery pack mated to a 2.0-liter boxer engine. Subaru is relatively late to the hybrid game, as some competing Japanese carmakers have had hybrid cars on the market for a long time already, and only in recent years has Subaru put hybrid models for sale outside Japan. But by being able to mate electric power with its trademark boxer engine powertrain, Subaru can remain "on-brand" while still utilizing hybrid technology, instead of going with a regular four cylinder inline engine as is popular with hybrid powertrains. Still, the Japanese market Forester STI e-Boxer only produces a combined 156 horsepower and 187 lb-ft of torque, figures that seem modest compared to a 2.0-liter turbodiesel engine, for example. But with Subaru's diesel exercise just a decade-long, select-market enterprise, and with diesel on the outs these days, hybrid seems a better bet, especially in the North American market. Related Video: