2008 Subaru Sti on 2040-cars

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WRX Concept gets walkaround with Subaru design boss Osamu Namba

The Subaru WRX Concept was the only concept car to be mentioned among our Editors' Choice favorites for New York Auto Show debuts this year - snagging the No. 3 spot nonetheless - due to what it could mean to the future of Subaru if it indeed becomes a reality. Now that we've caught our breath from walking countless miles through the Javits Center, Subaru has released a brief video of design boss Osamu Namba describing some of the exterior styling elements of the sporty concept sedan.
While this video is just your basic walkaround that gives no mention of the concept's inspiration or what we can expect from the next-generation WRX, it is still fun to watch Namba explain many of the car's design elements including the more aggressive face, the quadruple exhaust outlets and the signature flared wheel arches and side outlet fender vents. If you liked the WRX Concept as much as we did, scroll down to watch this short video.

New Subaru concept crossover EV shown in walkaround video

Subaru held a technology briefing this week in Tokyo where it announced ambitious sustainability goals, but nearly lost amid the discussion of converting its fleet over to electricity was the unveiling of what appears to be an early concept version of a forthcoming battery-electric crossover. Thanks to the Japanese YouTube account LoveCars!TV!, we get a walkaround look. It appears to be Subaru’s version of the crossover EV it is jointly developing with Toyota, to be built atop a flexible platform that can accommodate multiple production vehicles from both brands. What weÂ’re shown is an athletic-looking crossover with its wheels pushed to the corners that borrows design elements, for better or for worse, from Cadillac, the Pontiac Aztek and the Tesla Cybertruck. Up front, the crossover borrows and exaggerates CadillacÂ’s signature squared-off corners and deep fog-light scoops that also reminds us of InfinitiÂ’s Q Inspiration concept from the 2018 Detroit auto show. It opts for narrow LED headlamps, and it notably omits any aesthetic concession to even a faux grille, save for a hexagonal shape outlined by the panel seams. Coupled with the black cladding on the lower bumper, the crossover's face has a certain Batman-logo shape to it. Moving around to the side, we see heavy black cladding — it doesn't appear to be standard plastic, since it reflects light — around the wheel wells, lending them a semi-octagonal shape that evokes the strongest comparison to the polarizing Cybertruck. Coupled with some interesting side creases, the cladding also gives the appearance that the wheel wells bulge out, and that the doors pinch inward, more than they probably do in reality. There are also no door handles or brakes, the side mirrors are rearview cameras and the windows are blacked out, so thereÂ’s nothing to divine about the interior and how far along that is in conceptualization. In back is where things get especially weird and Aztek-like, with a blunt and upright rectangular body panel making up the tailgate underneath a generously long, sloping rear window. ItÂ’s beveled at the top to tuck underneath the rear LED light bar, which stretches the length of the glass, and curved on each end to integrate with the sides. The LED treatment also dives down 90 degrees from the horizontal rear bar and then makes another sharp 90-degree jag to bracket the rear panel in hard-angled brake lights.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).