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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

New Subaru Impreza coming for 2017, previewed by this concept

There's a new Subaru Impreza coming in late 2016, as a 2017 model. And while we don't know any specifics about Fuji Heavy's new compact, we know it'll look something like the concept seen here. Simply called the Impreza 5-Door Concept, this slick hatch makes its debut at the 2015 Tokyo Motor Show, and we're crossing our fingers that the next-generation production car shares a lot of this hatchback's design. Subaru says this concept hints at "the design direction not only of the new Impreza but of Subaru's future models as a whole." That's easy to see – the fascia wears an more heavily sculpted version of the brand's current design language. Slim taillights accent a petite rump, though we'll of course be interested to see how this design language translates to a four-door Impreza sedan, as well. That said, Subaru sort of has a habit of letting us down in the transition from showcar to production model. This is one company that creates gorgeous concepts, but then the final designs often leave us feeling a little flat. We'll have to wait until next year to know if that's the case with this slick new Impreza. For now, fingers crossed. Subaru "Impreza 5-Door Concept" Makes World Debut at Tokyo Motor Show 2015 Tokyo, October 28, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza 5-Door Concept" at the 44th Tokyo Motor Show 2015. The Impreza 5-Door Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020? announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class – hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza 5-Door Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the 5-door style compact body shape. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

Catch the rally bug in one easy step at Wales Rally GB

You should go watch a rally. Yes, you. And by "a rally," I mean pretty much anything that could be considered a rally. Is there a grassroots rallycross event near you featuring some $500 beater Subarus mucking about in a field? Go to that. Or a full-blown WRC event. Set your coffeemaker to kick out some extra-potent brew, because you'll probably have to wake up early and drive for a bit to see something. But trust me, it'll be worth it. In Europe, with hundreds of events concentrated in a relatively small geographical area, in all sorts of environments (snow, forest, dirt, you name it), this is a lot easier. North America is huge. Your TV is closer, your couch is comfortable. That's the challenge for hooking new rally fans in America. So, why get off your tail? I travelled to Wales, the tiny windswept country on the western edge of Great Britain, to find out. First, we stopped by David Higgins' rally school, parked at the top of a sheep-studded ridge in the middle of nowhere. This was a two-part trip. The first bit was a visit to David Higgins' rally school, parked at the top of a sheep-studded ridge in the middle of nowhere. The second part was the main event: watching the headline rally event in the UK – WRC Wales Rally GB – in what amounted to a tropical storm at winter temperatures. Despite the challenges, it was one of those trips that left me smiling the whole time. At the Higgins Rally School, we had a very abbreviated experience, essentially the highlights of a multi-day course condensed into a few short hours. The first was learning how to do J-turns on mud, in an old UK-market Ford Escort ... with right-hand drive, and so, a left-hand manual shift, which made it much harder to nail the technique with the "wrong" hand. Then, it was off for a lap with an instructor in the passenger seat in a rear-drive-converted Subaru Impreza WRX – flying through gravel, mud, within spitting distance of piles of logs. That was exhilarating. Or at least, it was, until the ride-alongs with the pros. Jimmy McRae, a storied driver and father to the late and even more storied Colin McRae, was behind the wheel. The car was an early 1990s Prodrive-built Legacy, a real works car, and it made demonic noises as McRae flew through the woods, mostly sideways.