2007 Subaru Impreza Wrx Sti Sedan 4-door 2.5l on 2040-cars

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Subaru WRX STI vs. Audi S3 in compact AWD dustup

It's not every day that a Subaru and an Audi can be reasonably compared head-to-head; the two brands tend not to compete directly in their respective segments. However, the latest WRX STI and the S3 Sedan offer the perfect chance to find out if the working-class Scooby can beat its upper-crust competitor.
The UK's Auto Express gets behind the wheel of these two all-wheel drive performance sedans, or saloons as the Brits call them. Across the pond, both of them are rated at an identical 296 horsepower, but the Subaru edges out the Four Rings on torque. Like in the US, British buyers have to pay a little more to get the Audi, but it comes with a nicer interior and more brand cachet, if that means anything to you.
The video starts out with a fairly standard road test comparing the two of them back-to-back - all fairly subjective. But then Auto Express takes the trip to the drag strip, and the results there are much more conclusive. There's a definite winner when they cross the line, but you have to scroll down to see which of these turbocharged models with rallying heritage wins out.

Subaru Viziv Performance Concept | Next WRX ... with driver assist?

VIZIV is a portmanteau, an invented moniker that Subaru has affixed to a series of concept cars it has shown over the past few years. The name is intended to combine the notions of vision and innovation inherent in these fantastical vehicles, which, like all concepts, presage a future that never comes. How else to describe a five-passenger, scissor-doored, diesel, hybrid, electric, all-wheel-drive, shooting brake? These reveries and chimeras have, in successive iterations, become a bit more ... realistic, or at least closer to the realm of possible. Witness the Viziv-7 shown last year at the L.A. Auto Show, quite clearly a near-production-ready preview of the brand's forthcoming three-row, seven-passenger crossover — and a long-expected replacement for the ghastly, Hercule Poirot-faced Tribeca from some years back. So what are we to make of the latest Viziv, the Viziv Performance Concept, just unveiled at the Tokyo Motor Show? A muscular, flare-fendered, four-door sport sedan, the VPC is, in Subaru's own words, intended to "deliver enjoyment and peace of mind" to its customers while evoking a design philosophy of "DYNAMIC x SOLID." [Subaru insists that it is not yelling, merely being emphatic.] The vehicle is also meant to integrate the latest in driver-assistance technology, built around Subaru's EyeSight distance cruise control and collision prevention system. It is surprisingly attractive, for a Subaru, which is to say, more than simply functional and unpretentious and rugged with a smattering of premium materials. It looks kind of French. "We utilize traditional Subaru shapes like the flared fenders and the hood scoop," says Mamoru Ishii, general manager of the design department's product planning division. "But we wanted to enhance the three-dimensional sculptural forms, to express more of the shadows." So it looks like a Subaru. But it also looks kind of ... fast. So is this thing the new WRX? Size and stature wise, that supposition would make sense. Especially since that model is now a wholly separate vehicle line spun off of the Impreza platform some years back and that the next generation is expected to reappear, in novel form and with its own identity, for the 2020 model year, making a conceptual appearance now timeline-proper. "It's a design study for a sport sedan, and WRX is one of them," says Ishii. "It's not so far from the next generation." Not so far away, but not so close.

Subaru XV concept: Just more wishful thinking?

Subaru has long been criticized as being rather weak-kneed when it comes to styling. That's not entirely true. In recent years they have displayed some really attractive-to-stunning concepts. The last-generation Impreza concept was very attractive, as was the most recent Legacy concept. The WRX concept shown a couple of years ago was a visual knockout, and the same can be said for the most recent Impreza concepts—as well as this new XV (Crosstrek) concept. The problem has been much of the visual excitement of those concepts got lost in the translation from concept to production. So we know that Subaru has great design talent; the concepts have proven that. The problem, as I see it, is those in a position to approve design for production don't seem to understand design. Now I'm sure it's a lot more complicated than just that. It involves marketing folks, engineers, as well as those suits that call the shots at FHI. Many of those in decision-making positions just don't seem to get it. However I do have to say that each succeeding generation of Subaru has got better looking. So slowly (very slowly) they are making progress. The problem is, the competition has gotten better too — much better. Hyundai, Kia, Honda and Mazda have been hitting it out of the park when it comes to styling; all the while Subaru has been hitting solid singles along with a few walks. That said I do have a good feeling about this new XV concept. It really does look close to being production-ready. The proportions are right, there is nothing outrageous or impractical here. There are even small non-roll-down (visually distracting, but absolutely necessary) side windows, which I rarely if ever see on concepts. The proof will be in the pudding when the new Impreza debuts at the New York Auto Show later this month. Fingers crossed.