2007 Subaru Impreza Wrx Sti Limited Sedan 4-door 2.5l on 2040-cars

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Subaru previews Levorg concept ahead of Tokyo reveal

When I was a kid I went with my family to a Subaru dealership. My brother, being clever as he is, pointed out that Subaru backwards spelled "you're a bus." The portly salesman was not amused, and we bought a Passat instead. Fast forward a couple of decades and we can't help but wonder if Subaru wasn't thinking the same thing when it named its new concept Levorg, which spells "grovel" backwards. The company itself says the name is a combination of the words "Legacy," "Revolution" and "Touring," but one way or another, that's what they're calling it, and here are the first preview images and details on the concept which Fuji Heavy will unveil at the Tokyo Motor Show this year.
Designed to combine the feel of a sports car with the practicality of a touring car, the Levorg looks set to preview the next step in a long line of performance-oriented Subaru wagons. It packs a 1.6-liter turbocharged boxer four and next-generation EyeSight technologies in what looks to be a svelte yet muscular form that could point the way forward for the next Legacy.
The Levorg, however, is not the only concept which Subaru will reveal in Tokyo this year. The Japanese automaker has also revealed plans to unveil the Cross Sport Design Concept (which could preview the replacement for the discontinued Tribeca), the Crossover 7 Concept (which looks like a taller version of the Legacy wagon with an apparent third row of seats), and an Evolution version of the Viziv concept presented in Geneva earlier this year. Scope them out in the gallery above and press release below.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2015 Subaru WRX: Introduction

"As far as street-legal rally cars go, there's still nothing better than a WRX." I wrote that line following my first drive of the 2015 Subaru WRX late last year - one of the better motoring experiences I had in 2013. Sure, a particularly involving drive route helped, but I don't want to sell the new Subaru short: it's a seriously good car - easily one of the sharpest, best-driving little turbos available today.
When I drove the even hotter 2015 WRX STI in January, it was a similar love-fest. The STI is infused with all of the WRX's greatness, but it's sharper, meaner, and on good roads (and race tracks), the winged wonder is really outstanding. But because of its higher price tag, less forgiving suspension tuning, and only marginal performance increases, I'm convinced that the STI isn't the best WRX for the money. And much as I love it, I just don't think I'd ever buy the STI over its more sedate sister (though I totally understand why others might).
So when it came time to add a new long-term car to the Autoblog fleet, many votes were cast in favor of the WRX. There was a lot of debate about whether or not to get the standard version, or the mightier STI. But at the end of the day, my argument that the basic WRX is the better daily driver - nee, one of the best all-around, all-weather performers money can buy - carried the day.