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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru WRX STI S209 brings wider body, 341 hp, gold wheels to Detroit

With the Subaru WRX STI S209, "S" finally comes to the United States. Subaru Tecnica International created the S201 in 2000, but this ninth take on the theme — inspired by the class-winning WRX STI Nurburgring Challenge racer — is the first to make it our way. Unlike the last special edition we got here, the Type RA, this one comes with a notable power boost: 341 horsepower instead of the 310 ponies in the regular WRX STI. The muscle comes courtesy of a larger compressor and turbine in the HKS turbocharger, and 1.8 pounds more boost pressure. Since the S209 is the most powerful in-house model STI has ever built, the tuning arm didn't stop there. The EJ25 boxer gets air from a new intake duct, induction box with conical air filter, and a silicone turbo inlet duct. Paddles on the steering wheel control a system that sprays water on the intercooler to reduce air temperature, a feature last seen on the WRX STI from the 2004 to 2007 model years. An old-fashioned six-speed manual controls the transmission.The engine gets its fuel from a high-flow fuel pump that feeds larger injectors. Torque hasn't changed from 290 pound-feet, but there's 10 percent more torque at 3,600 rpm. Airflow through the mufflers is 17 percent freer. The cans also are 4.1 pounds lighter and terminate in four-inch pipes. Subaru makes no mention of any other S209 weight loss, but the looks and the "focus on high-performance driving" should make themselves known. STI widened the front and rear track by 0.6 inches, and punched out fenders with aero-aiding canards make the car 1.7 inches wider. The roof and rear wing are made of carbon fiber. Instead of the 245/35 R19 wheels on the series WRX STI, the S209's forged BBS alloys wear 265/35 Dunlop GT600A summer tires, which we're told can handle max lateral grip beyond 1 G. Behind those wheels, six-piston monoblock Brembo calipers with high-friction pads clamp cross-drilled steel rotors in front, two-piston monoblock calipers in back. Stiffer coil springs wrap retuned Bilstein dampers, the suspension aided in its work by reinforced front crossmember and rear subframe, a longitudinally-flexible strut tower bar in front, flexible draw stiffeners front and back, and a 20-millimeter rear stabilizer bar. STI programmers recalibrated the SI-Drive system's three driving modes: Intelligent, Sport, and Sport Sharp.

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership