2006 Wrx Sti 2.5l Crystal Gray Metallic on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Nine cars we wish were convertibles

The snow has melted, the sun is shining, and the days are getting longer. At the Autoblog Detroit office we feel like our winter hibernation is finally over. And with warmer temperatures come visions of opening up a convertible roof and cruising. You know, just turn up the bass and let the Alpine blast. There are plenty of droptops on sale in the US, and more on the way (like the 2016 Mazda MX-5 Miata). That said, we always want more. More! More! More! In that spirit, we cooked up a list of nine cars aren't currently sold as convertible, but ought to be. Check out our picks, below. Summer's just around the corner. Subaru BRZ / Scion FR-S In some parallel universe, this car actually happened. Toyota showed us a FT 86 Convertible concept at the Geneva Motor Show in 2013, and we immediately started licking our chops over the thought of a rear-wheel-drive convertible based on the Subaru BRZ and Scion FR-S twins. These days, the MX-5 Miata is our only option for affordable roadster fun. A competitor to the Mazda seems like a no-brainer to us, especially since we have naught but good to say about the BRZ/FR-S as-is. Unfortunately in our present timeline, this car is as likely for production as a BRZ STI. Which is to say, not very. Dang. Lexus RC F Unlike the FR-S, a convertible from Toyota's luxury division might actually see the light of day. The current IS convertible is about to be phased out, and the Lexus LF-C2 concept from the 2014 Los Angeles Auto Show is really a thinly veiled look at a possible RC convertible. A droptop RC would be plenty good, but let's reach for the starts. What we really want is to run topless in an RC F, complete with that powerful, loud, 5.0-liter V8 engine. Lexus says the RC F is a true competitor to the BMW M4. If that's true, it only makes sense for Lexus to mimic the Germans and offer its performance coupe in a folding hardtop form. Maybach Landaulet Maybach is bach back, recast as an upper crust trim level for Mercedes-Benz. The Mercedes-Maybach S600 is seriously awesome, and more luxurious than a trip to the spa. But why not go a step into the truly ridiculous levels of extravagence and bring back that open-top Landaulet? We think your local princess will love this idea, and with better S-Class bones underneath, Jeeves will have a pretty enjoyable ship to steer, too. Besides, with that slick new Mercedes design language, a Landaulet redux wouldn't be nearly as hideous as the old model, pictured here.

2020 Subaru Legacy Review & Buying Guide | It's a sedan! And a good one

The 2020 Subaru Legacy is facing a very steep climb. Though redesigned and massively improved, it's still a sedan in an increasingly SUV world – and a sedan, no less, that has always struggled to attract shoppers away from the Honda Accord and Toyota Camry. Even within Subaru's own dealerships, it seems destined to gather dust while buyers gobble up the brand's four popular crossovers. But, who cares about popularity? The new Legacy is extremely good, benefiting from technological advancements and massive engineering upgrades for 2020 – including the welcome return of a turbocharged engine. It's better to drive, more comfortable, and easier to use, while maintaining its sterling safety reputation and standard all-wheel-drive system. Really, the Legacy has never been so appealing and competitive in the midsize sedan segment, even if its timing is a bit lousy. If you're among those happy to avoid the SUV trend, it is absolutely worth going against the grain. What's new for 2020? The Legacy is completely redesigned for 2020 – although it's a bit tough to tell by the styling. It adopts the same platform as other recently redesigned Subarus, most notably, the 2020 Outback that continues to be effectively a lifted Legacy wagon. Or, given their respective popularity, is the Legacy now a lowered Outback sedan? In any event, the two share virtually everything except their ride heights and trunk designs. That includes a substantially stiffer structure that contributes to improved handling, steering precision, ride comfort and safety; a mostly new base engine and the welcome return of a turbocharged four-cylinder as the engine upgrade; new accident avoidance tech; and an improved interior with nicer materials, a more attractive design and a massive 11.6-inch vertically oriented touchscreen in most trim levels. What's the interior and in-car technology like? Like the exterior, the Legacy's interior isn't as eye-pleasing as those of many rivals, but it's also better than before. It boasts better materials, including padded and stitched simulated leather on most surfaces up front that contributes to a far more upmarket look and feel. The top-of-the-line Touring XT trim level, pictured here, gets pretty swanky with its Tan Nappa Leather, and we like that Subaru didn't feel the need to spread fake wood trim about to make it seem more luxurious.