2006 Subaru Impreza Wrx Wagon 4-door 2.5l on 2040-cars

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Subaru Viziv Performance Concept | Next WRX ... with driver assist?

VIZIV is a portmanteau, an invented moniker that Subaru has affixed to a series of concept cars it has shown over the past few years. The name is intended to combine the notions of vision and innovation inherent in these fantastical vehicles, which, like all concepts, presage a future that never comes. How else to describe a five-passenger, scissor-doored, diesel, hybrid, electric, all-wheel-drive, shooting brake? These reveries and chimeras have, in successive iterations, become a bit more ... realistic, or at least closer to the realm of possible. Witness the Viziv-7 shown last year at the L.A. Auto Show, quite clearly a near-production-ready preview of the brand's forthcoming three-row, seven-passenger crossover — and a long-expected replacement for the ghastly, Hercule Poirot-faced Tribeca from some years back. So what are we to make of the latest Viziv, the Viziv Performance Concept, just unveiled at the Tokyo Motor Show? A muscular, flare-fendered, four-door sport sedan, the VPC is, in Subaru's own words, intended to "deliver enjoyment and peace of mind" to its customers while evoking a design philosophy of "DYNAMIC x SOLID." [Subaru insists that it is not yelling, merely being emphatic.] The vehicle is also meant to integrate the latest in driver-assistance technology, built around Subaru's EyeSight distance cruise control and collision prevention system. It is surprisingly attractive, for a Subaru, which is to say, more than simply functional and unpretentious and rugged with a smattering of premium materials. It looks kind of French. "We utilize traditional Subaru shapes like the flared fenders and the hood scoop," says Mamoru Ishii, general manager of the design department's product planning division. "But we wanted to enhance the three-dimensional sculptural forms, to express more of the shadows." So it looks like a Subaru. But it also looks kind of ... fast. So is this thing the new WRX? Size and stature wise, that supposition would make sense. Especially since that model is now a wholly separate vehicle line spun off of the Impreza platform some years back and that the next generation is expected to reappear, in novel form and with its own identity, for the 2020 model year, making a conceptual appearance now timeline-proper. "It's a design study for a sport sedan, and WRX is one of them," says Ishii. "It's not so far from the next generation." Not so far away, but not so close.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru to return to Isle of Man with 2015 WRX STI hoping to set new record [w/videos]

This is what it looked like when Mark Higgins set the lap record at the 37.75-mile TT Mountain Course on the Isle of Man in 2011 in a Subaru WRX STI. And it will probably look much the same when Higgins returns to the chunk of land in the Irish Sea to with the aim of breaking his record, set at an average speed of 115.36 miles per hour, but he'll do so in a 2015 WRX STI. As in 2011, he'll drive a mostly stock US sedan fitted with a roll cage, race harness, fire suppression system and upgraded springs and dampers. We're sure he'll be hoping to avoid a repeat of "The biggest moment of my life," though. There's a press release below with more information on the coming attempt, including dates, and we've included a video of that "moment" as well as one of the whole record run. Godspeed, Mr. Higgins. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUBARU TO DEBUT NEW 2015 WRX STI AT THE ISLE OF MAN TT COURSE AND ATTEMPT NEW FASTEST LAP Thursday 17th April 2014 -- Subaru of America, Inc. announced today that Subaru will return to the fabled Isle of Man TT Races and attempt to beat its own fastest car lap time. The current record of 115.36mph for the iconic 37 3/4 mile TT Mountain Course was set three years ago by Mark Higgins in a (2011) Subaru WRX STI. Higgins will return to drive the new 2015 Subaru WRX STI. The car Higgins will drive is a stock U.S.-spec 2015 WRX STI, with the exception of a roll-cage, race harness, fire suppression system and modified springs and dampers to handle the sustained high speeds of the course. Subaru will also return as a partner with the Isle of Man, renewing its sponsorship of the race. "We are very excited to return for another attempt of the TT course and to be the official car of the TT," said Dominick Infante, National Manager of Product Communications, Subaru of America, Inc. "The Isle of Man is paradise for anyone who appreciates motorsport and there is nothing like the TT road course anywhere else." In his previous attempt on the course, Higgins created one of the most memorable race videos when he had a self-described "moment" at the bottom of Bray Hill at 150 MPH. The video has received almost 10 million views via various media outlets.