2006 Subaru Impreza Wrx Sti Sedan 4-door 2.5l on 2040-cars

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Evo shakes down Subaru WRX STI on Swedish tarmac

The Subaru WRX STI has never let anyone question its intentions. With a gaping hood scoop up front, massive rear wing at the back and often found with gold wheels spinning all four corners at the ground, there was never anything subtle about this Subaru. The latest 2015 version is made up of many new parts, but the formula certainly hasn't changed. Evo's Henry Catchpole aims to find if it all still jives together on some misty, Swedish backroads in a new video.
Surprisingly, the movie eschews Evo's standard shtick of big, smoky powerslides in favor of a legitimate review of the new STI. However, this isn't Consumer Reports. As the screenshot above implies, Catchpole isn't afraid to chuck the car around a little and put two wheels off the road all in the name of testing the severe sedan's limits. He just puts an equal amount of focus into how it actually drives.
Autoblog's Steven J. Ewing fell in love with the Subie when he did our First Drive. Does Catchpole concur? Scroll down to watch the STI snaking through Sweden and find out.

Subaru reveals the US-bound WRX STI Type RA and BRZ tS

Subaru has finally revealed the US-bound WRX STI Type RA and BRZ tS, a pair of redressed and slightly better performing versions of the standard models. Despite the big wing, lightweight wheels, and upgrades suspension, those hoping for changes under the hood will be severely disappointed. The WRX STI gets a slight bump to 310 horsepower while output on the BRZ remains unchanged. That should come as no surprise, as the car is essentially the same one we drove two years ago in Japan. The WRX STI Type RA stands for "record attempt." The first RA was named for a Subaru Legacy that broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days, setting a top speed of 138 mph. This new model is named for the upcoming WRX STI Type RA NBR Special race car that will attempt a Nurburgring record sometime this summer. The WRX STI Type RA is lighter and more robust than the standard model thanks to a host of upgrades. The car gets a carbon fiber roof, a carbon fiber rear spoiler, and lightweight BBS 19-inch forged alloy wheels with 245/35R19 Yokohama Advan Sports tires. The spare tire has also been removed. While the engine only gets a mild power bump thanks to a new cold air intake and new exhaust, a retuned ECU, new pistons, and a revised third-gear ratio and short shifter should make the car feel much quicker than before. Aside from the carbon fiber roof and rear wing, there are a number of visual upgrades that set the car apart. There are red Cherry Blossom accents all along the bottom and a plethora of STI badges on the wing, mirrors, and bumpers. More STI logos can be found inside on the new Recaro seats. A plaque inside shows only 500 Type RAs will be made. It's a similar story with the BRZ tS. The acronym stands for "tuned by STI," implying it's not the full treatment like the WRX STI. That still leaves us wondering about these spy photos that show a similar looking car with real STI logos. We'll have to wait and see if anything emerges from that. The BRZ tS gets front and rear SACHS dampers and coil springs and flexible V-braces in the engine compartment. For the first time, the BRZ will come with 18-inch wheels, ditching the low-rolling resistance tires for a set of sticky 215/40 R 18 Michelin Pilot Sport 4 tires, aided by Brembo brakes at all four corners. Visual upgrades are similar to the WRX STI Type RA.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).