2006 Subaru Impreza Wrx Sti Sedan 4-door 2.5l on 2040-cars

Auto blog

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.

Subaru teases all-new Legacy ahead of Chicago debut

Following the debut of the Legacy Concept at the 2013 Los Angeles Auto Show, it appears Subaru is now ready to show us the real thing. The Japanese automaker has just confirmed that a production-spec Legacy sedan will officially bow at next week's Chicago Auto Show.
All we have to work with right now is the teaser image you see above, as well as some general overview-type stuff from Subaru in regards to its new model. According to the company's press blast, the next Legacy "is a midsize sports sedan which offers enhanced driveability and functionality while achieving a design required for a flagship model with a quality feel." In other words, it's a brand-new Legacy.
The Legacy Concept was a decidedly attractive thing, combining coupe-like styling elements and a new design that sort of reminds us of a Buick Regal GS. Of course, Subaru has a storied history of creating excellent-looking concept cars, only to later unveil very watered-down production versions, so we fully expect its new midsize sedan to be quite a bit more boring than the show car we saw in LA. Let's hope we're wrong.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.