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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Seeing the sights with Subaru EyeSight's Touring Assist | Autoblog in Japan

Autoblog recently went to Japan to drive cars, ride trains, and talk to carmakers about automotive history and the future of mobility. This video is part of a larger series of special reports from Japan. TOKYO — The interesting thing about Subaru's EyeSight technology is that — like its name suggests — it relies mostly on the stereoscopic color cameras located behind the rear-view mirror that scan the road ahead of the car. We've had EyeSight available here in the U.S. for years now, controlling features like pre-collision braking and throttle control, and adaptive cruise control. The cameras can detect vehicles, pedestrians and lane markings, and judge their distance. It uses color images to recognize brake lights, which add another piece of important input when making critical life-or-death decisions. New for Japan, though, is an EyeSight upgrade called Touring Assist. Touring Assist builds upon the capabilities of EyeSight with more robust lane tracing, adaptive cruise control and steering assist. Before expending to other markets or other models, Touring Assist is only available on the Subaru Levorg and WRX in Japan. The capabilities of lane tracing have been expanded for use at any speed, rather than just over 37 miles per hour. Additionally, Touring Assist adds automated steering to help keep you in your lane. This uses the cameras not just to read and adhere to the lane markings but, at speeds of up to 37 mph, to also follow the car in front of you. Touring Assist doesn't allow for fully autonomous driving, but its driver assistance features automate certain functions in specific conditions, theoretically making driving safer and easier. It's a step toward fully autonomous driving, a technological foundation upon which self-driving systems can expand. We arrived in Japan in spring, expecting to see streets lined with cherry blossoms. Instead, we were met with a frigid downpour that later turned to snow on our first full day in Tokyo. While not ideal conditions for our first time driving in Tokyo traffic — or driving on the left side of the road in a right-hand-drive car — it allowed us to test out Touring Assist in less-than-perfect conditions. Check out the video above to see how that went. In all, we were pretty impressed with Touring Assist. What would have been a fraught drive in a foreign country on the wrong side of the road in crappy weather and heavy congestion was actually pretty relaxed and enjoyable.

Subaru's STI motorsport arm celebrates 30 years of going fast

The letters W, R and X are often featured on the trunklid of a fast, blue Subaru, but the other important letters for a Subaru are STI – standing for Subaru Tecnica International. The STI motorsport brand brings to mind '90s World Rally Championship victories and Impreza legends such as the wide-bodied 1998 22B, but the division is actually a bit older: STI is celebrating its 30 th anniversary this week. Founded on April 2, 1988, Subaru's STI started out with tuned Legacy sedans. Its first car was a turbocharged Legacy, the RS RA from 1989, available only in a limited 100-unit run of Ceramic White cars, not the 555 Sonic Blue Mica or World Rally Blue that later became almost synonymous with hot Subarus. The RS RA produced 220 horsepower, which was very good for 1989. In January of the same year, three STI-modified Legacy Turbos were used to first break the 50,000 km, then the 100,000 km FIA World Speed Endurance records, with the cars run for 20 consecutive days at Arizona Test Center. The average speed was 138.78 mph, for 447 hours, 44 minutes and 9.887 seconds. That's quite a bit of driving, even in two-hour shifts. The first STI-branded Subaru vehicle was the Japanese-market Legacy STI in 1992, and the Impreza WRX STI followed it two years later. For some time, STI vehicles were the stuff of Gran Turismo gaming for most Subaru enthusiasts, until STI arrived in the United States in 2004. The first U.S.-bound model was the 300-horsepower WRX STI, a Peter Stevens-designed "Blob Eye" facelift of the second-generation Impreza. So far, STI's respectable tally stands at three WRC championships, 47 WRC wins, four Nurburgring endurance wins and a Nordschleife production sedan lap record set last year. Regarding STI's 30th anniversary year's production cars, there will be a limited-edition WRX STI Type RA and a STI-tuned BRZ tS for 2018. View 51 Photos Related Video: