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Subaru of America sells its 9 millionth vehicle, a 2018 Crosstrek
Mon, Apr 30 2018Back in 1967, Malcolm Bricklin approached Subaru about bringing its cars to the United States. The first models made their way to customer hands sometime in 1968. After 50 years, Subaru of America announced that it has sold its 9 millionth vehicle, a 2018 Subaru Crosstrek, to a doctor and repeat customer in Arkansas. This comes just weeks after the automaker sold its 2 millionth Outback and marks another achievement in Subaru's long and continuously successful US operation. Dr. Hershey Garner — the owner of a 2005 Subaru Baja — was greeted with a surprise celebration at Adventure Subaru in Fayetteville, Arkansas, after he took possession of his new car. Garner's new Crosstrek was of course a new 50th Anniversary Edition. Each model in Subaru of America's lineup got a 50th Anniversary Edition. Those cars are all painted Heritage Blue with satin chrome trim. The black leather interiors have 50th Anniversary logos in the headrests. Subaru sales have been going gangbusters. Crosstrek sales were up an astounding 88.7 percent in March 2018 compared to March 2017. As a whole, Subaru marked its 49th month of 40,000-plus sales. The automaker has broken sales records in the US nine years in a row. Things show no sign of stopping anytime soon. Related Video:
Subaru will cap sales, introduce US-only SUV and PHEV
Wed, Nov 4 2015With Subaru's meteoric growth over the past few years, it seems like the company would double down on the success and expand. However, the Japanese brand has announced that it will take the opposite approach. Rather than continually increasing global deliveries, the automaker will instead cap annual volume to between 1.03 million and 1.1 million units, according to Automotive News. While the strategy will keep Subaru's niche status, the brand's lineup certainly won't stagnate. After abundant rumors, a US-only, seven-seat crossover will eventually be assembled in Indiana, and Impreza production will reportedly move there in 2016. In addition, the company will launch a plug-in hybrid around 2018, but it'll only be sold where necessary to meet zero-emissions requirements. While the Japanese brand is widely known for crossovers and wagons, Subaru isn't forgetting its performance fans, either. Fuji Heavy Industries President Yasuyuki Yoshinaga confirmed yet again that a second-gen BRZ is under development. "We have already agreed with Toyota we will do a full model change. We have not decided when it will be introduced," he said to Automotive News. Subaru has been considering whether to grow for years, but the planning eventually favored maximizing the current factories. For example, Subaru decided not to build a plant in China but has chosen to boost capacity at the line in Lafayette, IN. Yoshinaga sees the strategy as a way to maintain the brand's soul. "Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics," he said to Automotive News. Related Video:
Subaru allegedly developing mid-engine hybrid sports coupe
Thu, Mar 10 2016A mid-engine, hybrid sports coupe could give Subaru a high-performance halo model in the coming years. According to Car and Driver, "a source close to Subaru" let slip the company has been testing the prototype powertrain underneath a BRZ at its proving grounds in Japan. "Whether the end result will be a two-door sports coupe or some kind of sports crossover/CUV is still in the evaluation stage," the anonymous source told Car and Driver. "A coupe seems more likely, though." The vehicle's layout allegedly uses a mid-mounted 1.6-liter turbocharged boxer engine with hybrid assist to spin the rear wheels, and two electric motors at the front would power that end. The resulting all-wheel drive powertrain would have about 330 horsepower or more, Car and Driver claims. If a production version happens, it would use the upcoming Subaru Global Platform. Rumors about Subaru's increased development of hybrids offer some support for this alleged sports coupe. The company reportedly might use electrification to boost the next-gen STI. In 2014, a story also suggested the automaker could revive the SVX as a performance-oriented hybrid shooting brake. More recently, even its Viziv GT Vision Gran Turismo concept combined a turbocharged boxer with three electric motors. While a Subaru sports coupe piques our interest, we are taking the prospect with a grain of salt for now. The Japanese brand has a tendency of teasing performance models but not actually delivering on them – like the STI Performance Concept (above) or the aggressive styling of the last WRX Concept. There could also be a long wait before we see what the company is developing. According to Car and Driver, a concept is at least two years away. Then it would take even more time for execs to okay production. Related Video: