2005 Subaru Impreza Wrx Sti Sedan With 48,500 Miles, Navigation! on 2040-cars

Auto blog

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

What it’s like to blast up the Goodwood rally stage in a Subaru rally car

Chichester, U.K. — “YouÂ’re not supposed to drive at the marshal,” quipped a young woman dressed head-to-toe in the official Goodwood Festival of Speed white marshalÂ’s uniform. She smiled wryly at 17-year-old Oliver Solberg in the driverÂ’s seat, only half-joking about his rather enthusiastic approach to the starting line. I sat pinned into the Subaru WRX STIÂ’s Recaro bucket seat on my side, mentally preparing myself for the madness that was to come. Solberg waits for the go ahead to launch, then he begins stabbing the accelerator pedal aggressively. Brap, brap, brap – the acrid smell of burning rubber fills the cabin as the Subaru zings to the first corner. The car leans as Solberg flicks it in — itÂ’s tricky as the pavement transitions to gravel mid-corner, so grip is hard to come by here. The abused hay bales on the outside of the corner attest to that. Before we started off, Solberg told me the tires were too warm from previous runs. “I wonÂ’t be able to push,” Solberg said matter of fact-like. Taking it easy isnÂ’t a Solberg trait, though, and I learned that quickly. Perhaps the Goodwood Forest Rally Stage isnÂ’t what you think of when someone mentions the British motoring event. Instead, you picture hay bales lining a picturesque driveway with fancy people in hats drinking champagne and cheering at the jaw-dropping, ear-piercing metal racing by them. The rally stage is not this. In fact, IÂ’d wager to say itÂ’s the complete opposite of the traditional hill climb. Dirt and dust fill the air and lungs. ThereÂ’s a fair bit of hiking on uneven ground involved for spectators. Drivers lose control of their vintage rally cars and smash them into things. Hell, thereÂ’s even a jump. Subaru brought us here specifically for us to experience what going up the rally stage in its new STI rally car felt like with a proper racing driver behind the wheel, and boy are we glad to have done it. The 17-year-old son of rally legend Petter Solberg may not seem like the pro driver youÂ’d expect, but racing drivers seem to be getting younger and younger these days. Just look at the success that Max Verstappen has enjoyed in Formula 1 since he began. His father was a Formula 1 racing driver before him, and Oliver is similarly pursuing the same career as his father. “I always dreamed of driving rally cars,” Oliver Solberg said while gathered among media at Goodwood. He certainly enjoys racing up the rally stage, too. “ItÂ’s very, very technical.