2004 Subaru Impreza Wrx Sti Sedan 4-door 2.5l on 2040-cars

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Is Subaru close to ditching 6-cylinder engines?

Despite niche outliers like the 6.2-liter supercharged Hellcat V8 and 7.0-liter V8 in the Chevrolet Camaro Z/28, we live in an era where small-displacement, turbocharged engines are becoming the norm. In many model lineups, a boosted four-cylinder now holds the place that a six might have just a few short years ago. At least in some markets, Subaru could be the next automaker to follow this path by axing its 3.6-liter boxer six-cylinder. Granted, that's not as much of a leap for Subie as some other automakers because the Japanese brand is already closely associated with turbocharged four-cylinder engines. The company's six-pot boxer is currently only offered in the Legacy and Outback in the US. Australian website CarAdvice spoke with Subaru deputy general manager of engineering Yoichi Hori about the company's future powertrain plans at least for Down Under. "Our research said the six-cylinder model is decreasing in the world. So that's why probably the future, many companies take the smaller displacement with a turbocharger, or diesel, or hybrid," said Hori to CarAdvice. He was also specific about which engine he had in mind. "In terms of the body size, a 2.0-liter with a turbocharger is enough, I think," he said. Hori said that the automaker stuck with the boxer-six for so long because of the turbocharged four-cylinder's higher maintenance costs. Slotting Subaru's 2.0-liter turbocharged boxer four-cylinder into the Legacy and Outback seems easy to imagine. After all, the mill already does duty in different tunes in the Forester and WRX in the US. Keep in mind, though, that Hori's words are aimed at the Aussie market. A rumor from earlier this year speculated the company's midsize models might get a smaller displacement six and the turbo four for some trims. Featured Gallery 2015 Subaru Legacy: First Drive View 35 Photos News Source: CarAdviceImage Credit: Copyright 2014 Jeremy Korzeniewski / AOL Green Subaru Wagon Sedan turbocharging

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.