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WA woman wins $90M Powerball, plans to buy Subaru Forester

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lisa Quam recently hit the Powerball jackpot to win $90 million. Like many folks lucky enough to win, Quam says one of her first stops will be a car dealer for a new set of wheels. Her first thought isn't to choose high luxury with a Bentley Mulsanne or Mercedes-Benz S-Class, though. Nope, she plans to buy herself a Subaru Forester, which is an eminently practical (if predictable) choice for someone residing in Washington state. Hopefully, Quam will decide to spend a few extra bucks for the turbocharged XT trim; she can definitely afford it. For our money, Quam's Subaru isn't nearly as cool of a choice as the guy who decided to buy himself an used Acura NSX from Craigslist with his $448 million Powerball jackpot last year. They're both keeping things modest with their newfound fortunes, though, and that strikes us as a smart move.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2021 Subaru WRX STI to pack 400 horsepower?

The next-generation Subaru WRX STI may boast as much as 400 horsepower from a re-tuned, 2.4L turbocharged boxer engine, making it the most powerful factory STI ever to be offered in America.  Forbes reports that an upgraded version of the engine currently offered in the three-row Subaru Ascent crossover will power the new model, rather than the 2.0-liter unit that powers the current WRX or the 2.5L found in the current STI.   According to the report, which cites an unnamed source close to Subaru, the company's engineers are hard at work beefing up the FA24 turbocharged boxer to coax 400 horses and 361 pound-feet of torque from an engine that currently offers just 260 horsepower and 277 lb-ft of torque in family-hauling tune.  While Subaru has been building high-output WRX and STI models for its home market for decades, this would be the first time a 400-horsepower STI would be offered for sale in the U.S. In fact, it would become the most powerful Subaru sold here, period. That honor currently belongs to the 341-horsepower 2019 STI S209, which is incredibly rare (and correspondingly expensive). It followed closely on the heels of the STI Type RA, which was similarly difficult to obtain, but not nearly as powerful or expensive.  Limited (as its name suggests) to just 209 units, the S209 was offered for only one model year at an eye-watering MSRP of $64,880. Customers are still taking delivery of their cars, as STI's tuning shop can only crank out a small handful per day. If it seems like Subaru has been taking its sweet time introducing a new WRX and STI, that's because development of the hotter models diverged from that of the base Impreza prior to the launch of the latter's latest generation. Subaru considers them independent models, and while they still share platform commonalities, they are no longer treated as a single product line. Current models are still loosely based on the last-generation Impreza, and the best hint we have as to the future of the WRX and STI is the Viziv Performance STI concept, which debuted at the Tokyo Auto Salon back in 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.