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Subaru shows racing versions of STI and BRZ

While we gear up for next week's Detroit Auto Show, the 2015 Tokyo Auto Salon is currently on going, and Subaru has marked the occasion by trotting out a pair of new racers. First up, we have the car shown above, with the company's entry to the 2015 Nurburgring 24 Hour Race. Subaru is entering a WRX STI in the grueling endurance race, which runs from May 14 to May 17. The left-hand-drive racer has received a fair crop of upgrades for endurance duty, although Subaru didn't really bother to elaborate on them, unfortunately. Next to the N24 car, Subaru introduced a striking version of its rear-drive BRZ, destined for the Japanese Super GT series. The team campaigning the BRZ will be led by Subaru's Hideharu Tatsumi, who will also be one of the drivers for the Nurburgring effort. Again, Subaru hasn't offered any info on technical changes for the BRZ GT300. Scroll down for the brief press release, and then check out the galleries of both cars. 2015 SUBARU Motorsport Activities Tokyo, January 9, 2015 – Fuji Heavy Industries Ltd. (FHI) - the maker of Subaru automobiles and Subaru Tecnica International Inc. (STI)* unveiled the new racing car developed from the WRX STI for 24 Hours Nurburgring endurance race in 2015 and announced an outline of Subaru Motorsport activities for 2015 at the Tokyo Auto Salon 2015 with NAPAC (Japan Car Parts and Aftermarket Promotion Association). *: Subaru Tecnica International Inc. (STI; President Yoshio Hirakawa; located in Mitaka, Tokyo) Nurburgring 24-Hour Race STI will participate in the Nurburgring 24-Hour Race (from 14 to 17 May in Germany) for eight consecutive years, with a vehicle whose performance has been enhanced from its base car – the Subaru WRX STI. The race car's performance such as aerodynamics, stability, body rigidity and engine output have been enhanced compared to the previous model. In addition, visibility for racing flags has also been improved by introducing a left-hand drive car. Like last year, Hideharu Tatsumi will take the helm of team operations as team manager, in addition to the development of the car. The drivers are Sasaki (Japan), Lasee (Germany), van Dam (Netherlands) and Tim Schrick (Germany), the winner of 2014 VLN endurance racing championship who newly joins the team. SUPER GT Series Subaru, with the "SUBARU BRZ GT300" race car, will participate in the SUPER GT series this year as well, widely regarded as Japan's top motorsports category.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Everything we know about the Subaru BRZ STI

May 30, 2017: It seems an STI-tuned Subaru BRZ was even closer than we thought. Subaru posted to its official Twitter page a teaser image of the upcoming car. It's a shot of the trunk lid with a big STI logo on the endplates. If that weren't enough confirmation of the car, the tweet included the hashtag "#STI." The only other information given was the date of June 8, 2017, and the promise of more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. May 23, 2017: Spy shots reveal our first look at a new STI-tuned Subaru BRZ, and it will likely come to the US. The reason we say this is that the car was spotted near a Subaru office in Ann Arbor, Michigan. We also know this is an STI badge because we can make out the distinctive logo underneath pieces of tape at the front and back. It features a huge wing that isn't found on any other BRZ, though the body kit appears to be the optional one available on regular models. There aren't any obvious signs of forced induction on the car either. No top-mounted intercooler scoops or front-mounted intercoolers are visible anywhere. We hope Subaru will give this car more power, but we're not optimistic, especially when the last STI-badged BRZ for Japan didn't get any power upgrades. April 1, 2015: Subaru reveals an amazing STI-tuned BRZ concept. Like the Subaru BRZ tS by STI, this STI Performance Concept has a huge rear wing, and subtle, functional-looking aerodynamic parts. Most importantly for BRZ fans, it also has a more powerful engine. Under the hood is a turbocharged 2.0-liter flat-four used by the GT300-class race car. It makes about 300 horsepower and 330 pound-feet of torque. However, Subaru said that it's unlikely a turbocharged model like this will come out soon. We expect that Subaru will first launch a tS-style BRZ in the near future, and possibly introduce a turbocharged BRZ variant with a new generation of the car. Subaru STI Performance Concept | 2015 NYIAS View 24 Photos April 19, 2013: Subaru announces the first STI-tuned BRZ, and it's not quite what we were hoping for. It's called the Subaru BRZ tS, and it has the same naturally aspirated engine, and thus, the same amount of horsepower. It's furnished with suspension upgrades, Brembo brakes, a front spoiler, and on the GT model, a big rear wing. Only 500 units will be made - and they're all for Japan. View 27 Photos