2003 Subaru Impreza Wrx on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru bringing new XV concept to Geneva

The high-riding, Impreza-based Subaru Crosstrek is due for an update. So to whet our appetites, Subaru's showing a concept that previews the new XV. The concept will debut in Geneva, and it's being teased today in the image above. The Japanese automaker isn't saying much about what will go into the new XV Concept, and the teaser doesn't give us much to go on aside from an impression of body-cladded ruggedness. But it isn't hard to see what direction Subaru is going in here. It already revealed the Impreza 5-Door Concept at the Tokyo Motor Show last year, and the Impreza Sedan Concept in LA shortly thereafter, each previewing different bodystyles for Fuji Heavy's compact model. Like the Outback Sport before it, the Crosstrek is essentially a beefed-up version of the current Impreza. So we'd expect the new XV concept to follow a similar path, building upon the show cars we saw recently in Japan and California and taking them down a more rugged path for the European show. We'll look forward to seeing how it shapes up, but more than that, to seeing how Subaru implements the designs for production. Related Video: Subaru to Debut "Subaru XV Concept" at 2016 Geneva International Motor Show Tokyo, February 9, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Subaru XV Concept" will make its world debut at the 86th Geneva International Motor Show to be held in Switzerland (Press day: March 1 – 2 / Open to the public: March 3 – 13, 2016). The Subaru XV Concept will be unveiled at the press briefing scheduled for 11:15 AM (Central European Time) on March 1 at Subaru booth. The special site will opens today on the Subaru Global Site. http://www.subaru-global.com/2016geneva.html The site will feature information updates relating to the Geneva International Motor Show including Subaru's press conference.

Junkyard Gem: 1987 Subaru GL-10 4WD station wagon

Living in Colorado and spending a great deal of time in Denver-area wrecking yards, I see Subaru wagons everywhere. Lots of Subaru wagons. Today's Junkyard Gem, however, is the first GL-10 wagon I've found in such an establishment. I can't find a definitive description of what Subaru buyers in 1987 got with their GL-10 (at the time, the Subaru Leone was sold in the United States as just "The Subaru" with a confusing babel of trim-level codes tacked on). These badges look cool, anyway. This cassette deck would have been considered serious stuff at the time, what with auto-reverse and automatic detection of the prestigious metal tapes that cost twice as much as ordinary cassettes. This car has air conditioning as well, a very rare feature on this generation of Leone. These cars were available with automatic transmissions, but nearly all of the 1980s Leones I find have three pedals. Four-wheel-drive (real four-wheel-drive, including a low-range setting with manual drive selection) was a heavily-hyped Subaru option, not standard equipment, at the time. Under the hood is the boxer-four engine layout we've been seeing in U.S.-market Subarus since all the way back in 1971. This one displaces 1.8 liters and was rated at 90 horsepower. This car's archrival, the Toyota Tercel 4WD wagon, packed a mere 62 horses; prices for ordinary Tercel 4WD and Subaru GL 4WD wagons were similar, but the GL-10 package no doubt pushed the price up well above Tercel levels. These cars weren't anywhere near as reliable as the Tercel 4WD (which, though sluggish, was nearly — but not entirely — impossible to kill) or the Honda Wagovan 4WD, but this one made it to a respectable odometer figure before being retired. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The GL-10 could be had with turbocharging and digital instrumentation, but this wagon has neither. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All new Leone! Featured Gallery Junked 1987 Subaru GL-10 View 18 Photos Auto News Subaru Automotive History Wagon