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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2015 Subaru Impreza gets visual tweaks, added refinement

While our love for the Subaru Impreza is mostly reserved for its turbocharged WRX and STI models, there's still a fully competent, well-rounded package in the base model, now in its fourth generation. In order to keep it competitive, Subaru has given the Impreza a light refresh for the 2015 model year, and while the car hasn't changed much mechanically, there are a number of thoughtful updates in store for the revised model.
Most noticeably, the front end has been touched up, with a revised lower fascia that's a bit more aggressive than before, nicely incorporating foglamps on higher-end models. Around back, not much has changed, though there's a new lip spoiler on sedan models to improve aerodynamics. Inside, a new infotainment system is available, with a seven-inch color touchscreen, and Subaru's EyeSight driver assistance package can now be had on the Limited models. There's also an updated instrument cluster with an LCD color display, new door and shifter trim, a standard rearview camera, and a few tuning enhancements that allow for a quieter ride, according to Subaru's release.
Under the hood is the same 2.0-liter boxer four-cylinder engine as before, with 148 horsepower on tap, mated to either a five-speed manual or continuously variable transmission. Subaru notes that there's a quicker ratio for the electronic power-assisted steering (that's a good thing), and reminds us that the Impreza is still pretty fuel-efficient considering its standard all-wheel drive, able to achieve 28 miles per gallon in the city, 37 mpg highway and 31 mpg combined.

2019 Subaru Forester: Refined by evolution

Here it is, the all-new 2019 Subaru Forester, a lot like it was before, and a lot different. Spy shots clued us in to evolutionary exterior on this fifth generation, which Subaru dubs "a more rugged style." Taking cues from the Ascent, instead of bodysides decorated with a couple of character lines, Subaru designers stressed the sculpture of the entire span. In front, A larger, black gloss-finish grille cuts deeper into the bumper from the top. The headlight housings carry over in shape, but now hold LED lamps standard on all trims. Along the sides, punched-out wheel arches frame an angled shoulder that cuts into the C-pillar and wraps around the side glass. Design tweaks and the move to Subaru's Global Platform bring a 1.2-inch longer wheelbase and 1.4 more inches of rear legroom. Occupants up front sit in new, more comfortable seats and enjoy more space in the center tunnel thanks to an electronic parking brake. In back, wider rear door openings and a steeper C-pillar allow easier ingress. The tailgate opening increases by 5.3 inches in width, onto a squarer cargo area with a flatter floor and a standard cargo tray. An interior LED illuminates the load bay when the tailgate's open, an exterior floodlight shines outside the rear of the crossover. Lower the rear seats and access 76.1 cubic feet of loading room, 1.9 cu. ft. more than before. The carmaker says you can put golf bags in the car sideways without needing to tilt them, an arcane, yet commendable, achievement. A trim shakeup adds a new variant, the lineup being Base, Premium, Limited, Touring, and a new Sport model. Base and Premium ride on 17-inch wheels, the others get 18-inchers. All Foresters are powered by an "enhanced" version of the present 2.5-liter boxer four-cylinder with direct injection, higher compression, and active exhaust valve control. The engine now makes 182 horsepower, a 12-hp improvement, and 176 pound-feet of torque, a 2-lb-ft improvement. For you Forester experts, that means yes, the 250-hp, 2.0-liter turbocharged engine vacates the premises. Every trim gets a Lineartronic CVT and stop/start. Touring and Sport models get a manual mode and paddle shifters, mimicking a seven-speed gearbox. The Subaru Intelligent Drive (SI-DRIVE) offers Intelligent and Sport drive modes (Sport Sharp on the Sport trim); Intelligent prioritizes fuel economy, Sport maximizes thrills. Fuel economy reaches as high as 33 miles per gallon on the highway, depending on trim.