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Subaru brought back its best rally racing look
Tue, Jan 15 2019Every car has a color combination that suits it best, one that just fits and flatters. For the Subaru WRX STI, it's blue and gold. At the 2019 North American International Auto Show in Detroit, Subaru revealed it is bringing back its iconic motorsports livery for the 2019 season with a modern interpretation of the blue and yellow star cluster graphic, complemented by gold wheels. It also announced it is reorganizing its motorsport division's structuring. The WRX STI has been seen in numerous colorways throughout the years. One of the main patterns last year was a graphic-heavy assortment of gray and white, accented by either yellow, red or blue. But for 2019, Subaru is following its heart and returning to one of the brand's most classic looks. According to Subaru, the colorway is inspired by the World Rally teams of the '90s and '00s. It features WR Blue Pearl and 13-spoke gold wheels. A massive yellow star cluster logo stretches across the front and rear doors and bleeds onto the rear arches. The sweeping comet design starts at the front quarter and across the B-pillar and roof. Furthermore, the red STI logo is seen all over the car, in places such as the front air intake, the roof scoop, and on the rear wing panel. Small dark blue star clusters on the front and rear sides of the car add more texture to the design, as well as bright yellow Subaru and Subaru Motorsports banners. After Subaru's performance division Subaru Technica International celebrated its 30th anniversary last year, Subaru is renaming its motorsports arm. Now aptly called Subaru Motorsports, Subaru plans to expand into more racing divisions, beyond its typical participation. Fans will have to wait a couple of months to see the gorgeous blue, yellow, and gold scheme. Subaru will debut the new car March 15 at Missouri's Rally at the 100 Acre Wood as part of the American Rally Association's 2019 National Championship Series. Related Video:
Subaru gunning for 500,000 US sales by 2015
Fri, 20 Sep 2013For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.
Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey
Wed, 05 Feb 2014According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.