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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2018 Subaru BRZ Quick Spin Review | Curves required

I had a 2018 Subaru BRZ Limited with a six-speed manual and half a day to play on wet, windy roads hemmed by pine trees in the foothills of a massive mountain range. But Michigan was on my mind. Some cars work everywhere. Michigan's the perfect place to find those that do: The roads are flat and pockmarked, and the seasonal extremes are brutal. It's easy to love a car on one of those bucket-list Alpine passes, but on Michigan roads the car has to work hard to win you over. For example, the MX-5 Miata works in Michigan just fine. It's fun in all conditions in which you can get the rear tires to hook up, and some that you can't. It cheerfully entertains in traffic, on city streets, undulating but uninteresting country roads. Some grand tourers work perfectly well there, too, soaking up enough punishment from the atrocious roadways without battering the occupants. The more voluptuous Aston Martins are particularly good at this trick, and they're plenty entertaining to cruise around in — or mash it flat after a scan of a country intersection shows nothing doing for at least 50 miles in every direction. These cars have more than just compliance — they have a subjective, elusive charm in suboptimal conditions. And the 86 twins, well, aren't Miatas. The car isn't lacking in dynamic ability, of course, but there's a flatness, a one-dimensionality to it. It's simply suffocated, starving for a little bit more. It doesn't have to be this way. Put the 86 in a better situation and its foibles recede but don't disappear. Straight, pock-marked slabs are the death of the thing. So I grabbed one out West, in Washington state where I now live, and fed it revs and curves until I was satisfied that the BRZ works as intended when you keep it happy. And when it's happy, you're happy. The BRZ was on high-performance summer tires, and some of the best roads in Washington are up in the hills currently blanketed by slush and ice, so that was a nonstarter. But there's a windy, weedy little farm road bending through a river valley just 20 minutes from my house. It's got lots of sudden, blind bends — not to mention working farms — so it's not the place to exercise a Corvette Z06. But there are enough turns you can see all the way through to make it fun, and three unbelievable uphill hairpins right at the end. We're talking 15 mph posted speed limit turns, and those signs aren't far off.