Subaru Forester on 2040-cars

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Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2020 Subaru Outback Roof Rack Driveway Test | Double cross

There is only one vehicle on the market with a roof rack system like the 2020 Subaru Outback. Literally everything else has either flush-mounted or raised rails where some form of crossbars are connected with "towers" (OK, so there's whatever you'd call this on the 4Runner TRD Pro). While car manufacturers will sometimes include crossbars, quite often it's left to the accessory catalog or third-party companies such as Yakima and Thule. In any event, keeping crossbars on your car regardless of how they are affixed increases wind noise and can harm fuel economy. They can also sully the view out your sunroof, but that's obviously a lesser concern. The Outback doesn't have to worry about any of that, including buying aftermarket pieces. Its roof rails are the crossbars. Making this transformation could not be easier. Simply lift up on a little tab, pull the rail out of its round socket and swing it over to the other side. Repeat with the other bar. Plug the rail into a socket on the opposite side. Done. You have crossbars.  Compare that to the process of mounting the Yakima Timberline towers and bars on my 2013 Audi Allroad.  Find bars and towers in garage. Move Christmas tree. Find special Yakima screwdriver thingy. Line up bars to roughly the 32-inch gap Yakima products are designed to fit to. Wrap rubber "band" connectors around the raised side rails and tighten two screws with Yakima screwdriver thingy. Repeat three more times. Of course, none of that is especially hard. In fact, it's incredibly easy and intuitive once you've set the bars/towers up to fit your car. It is, however, far more time consuming than what you can accomplish in the Outback. You're less likely to take them off, which again, isn't ideal. Here is another advantage of the Outback's racks. Although other Subarus have these, they are nevertheless unique to the brand. There are sturdy tie down points on each corner of the rail for those times when your rack itself isn't enough. I should note, however, that the new Ford Bronco is available with such tie-down points mounted to the hood. Nifty.  Back to the crossbars. Another potential advantage is that they sit lower to the roof than most crossbars (although something like the Thule AeroBlade Edge comes close). Don't quote me here, but less of a gap between the roof and whatever is above seems likely to be an aerodynamic advantage.