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Subaru fights sticker shock with financing deal on $65,000 WRX STI S209

Subaru's American division has come a long way since it peddled the tiny 360 during the late 1960s. The limited-edition, $65,000 WRX STI S209 unveiled during the 2019 Detroit Auto Show is its most expensive car yet, so the company is taking steps to make it a little bit more accessible. The Japanese firm sent its American dealers a bulletin announcing the S209 is eligible for 3.49% APR for up to 63 months, according to CarsDirect. The publication noted that rate amounts to monthly payments of $1,131 over 63 months, which adds up to $71,231. Buyers are still forking over more than $6,000 to the bank, but they're saving about $4,700 compared to a 6% loan. That's a substantial amount of money to drop on a WRX STI; it's priced in Audi TT RS territory. For the money, enthusiasts get one of the rarest street-legal cars Subaru has ever produced. After driving it, we called it the fastest, sharpest-handling, and most sophisticated WRX ever to grace our shores. It's powered by a 2.5-liter flat-four engine turbocharged to 341 horsepower and 330 pound-feet of torque, generous increases of 31 and 40, respectively, over the regular WRX STI. We'll let you decide whether exclusivity and power are worth a roughly $22,000 premium. If you want an S209 in your driveway, act fast because production is strictly limited to 209 examples, and odds are the entire batch will be spoken for sooner rather than later. Keep in mind dealers will be tempted to slap a markup on the car due to its rarity, so you might need to spend more — in some cases, a lot more — than the number listed on the window sticker. Featured Gallery 2020 Subaru WRX STI S209 View 41 Photos Auto News Subaru Car Buying

Toyota, Subaru developing RAV4-sized electric crossover and platform for more EVs

TOKYO — Toyota and Subaru announced they will jointly develop a battery-electric crossover on a platform developed for multiple production vehicles. The first crossover built on the platform will be a C-segment vehicle, which will be a small vehicle similar in size to a Toyota RAV4 or Subaru Forester. It will also be sold by both brands with altered styling and badging. The small crossover will only be the first vehicle to use the platform, though, as it's being developed for use in medium-small C-segment sedans and both D-segment larger sedans and crossovers. So we could see electric cars similar to the Corolla and Impreza, Camry and Legacy, and even the Highlander and Ascent on this platform in the future. Not surprisingly, this first electric crossover will have all-wheel drive, and the companies said that Subaru would provide all-wheel drive expertise with Toyota adding its electric powertrain knowledge. It's a safe bet that all of the future Subarus on the platform will have all-wheel drive, but it will be interesting to see if Toyota offers two-wheel- and all-wheel-drive iterations of its vehicles. The move to share technology underlines the conundrum facing Toyota and other global automakers, which are competing to develop new vehicle technologies including all-battery electric cars and self-driving cars, which require massive investment. "Subaru and Toyota believe that it is necessary to pursue a business model that goes beyond convention, crossing over industrial boundaries," the automakers said. Toyota is looking to partnerships with rival automakers and tech firms to reduce its capital outlay for developing these new technologies. In April, it announced it would supply other automakers with its hybrid technology, an area it has led since it pioneered the Prius in 1997. It also recently released the 2020 Toyota Supra, which shares a majority of its powertrain and chassis, among other things, with the 2020 BMW Z4. Toyota also provided hybrid development assistance to Subaru on the Crosstrek plug-in hybrid. Subaru, although experiencing massive, continual sales success, particularly in crossover and all-wheel-drive obsessed America, is still a small car company in the grand scheme of things. As such it's struggling to independently invest in and develop lower-emission vehicles and on-demand transportation services widely seen as necessary to survive technological upheaval in the global auto industry.

Subaru to showcase five customized Levorg concepts at Tokyo Auto Salon

Last month, Subaru unveiled the Levorg concept at the Tokyo Motor Show, previewing what could be the next Legacy wagon. But that's not the end of the story for the concept car.
With the Tokyo Auto Salon - Japan's equivalent to SEMA - approaching next month, Fuji Heavy has announced five customized versions of the Levorg. One is being prepared by Subaru itself with a focus on luxury (including new alloy wheels and a burgundy interior), one by Subaru Tecnica International (with strut brace and aero kit) and one each by aftermarket Subaru tuners Corazon, Syms and Prova.
Subaru will also display a pair of racecars based on the BRZ: the Super GT300 version we've already seen and a new STI NBR Challenge racer aimed at the Nürburgring 24 Hours. Details in the press release below.