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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

The List #0178: Attend Rally School

Jessi and Patrick attend Team O'Neil Rally School in Dalton, NH, to learn how to shred in the snow. Veteran instructor and school founder Tim O'Neil demonstrates left-foot braking, slalom techniques, turning, proper ways to blip the throttle and more in this episode. They get behind the wheel of modern Ford Fiestas with front-wheel drive and a vintage Audi Quattro with all-wheel drive. They catch on quickly, and O'Neil tells Patrick: "Tell your grandchildren you are a rally driver." Watch as our hosts check "attend rally school" off their list. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Audi Ford Subaru The List Videos rally quattro

Junkyard Gem: 1982 Subaru BRAT

Like the AMC Eagle, the Subaru BRAT was a big sales hit in Colorado, much more than in the rest of North America, and you still see plenty of examples of both vehicles on Colorado streets ... and in Colorado wrecking yards. Here's a 1982 BRAT with camper shell that made it to age 35 before being forcibly retired. Based on the Subaru Leone (which was sold in the United States as "The Subaru"), the BRAT was a lightweight, four-wheel-drive truck that could slog through mud and snow, but didn't slurp gas quite as hard as other 4WD trucks. They rusted instantly in the Midwest and Northeast, but held together pretty well in the West. This one has the "Twin-Halo" sunroof setup. How much power do you need in a pickup? In 1982, 72 horses, from this 1,781cc boxer-four engine, were enough for BRAT buyers. Subaru evaded paying the Chicken Tax on early BRATs by installing jumpseats in the bed, which (legally speaking) made the BRAT a four-seat passenger car; like most BRATs that end up in junkyards, the jumpseats are long gone from this one. Many personal-injury lawsuits later, the jumpseats were nixed and BRAT buyers had to pay the tax. Note the Subaru-owner-stereotype-defying bumper stickers on the back window. It's faded and bent and worn out, but will provide parts for the many BRATs (and Leones) still roaming Colorado streets and trails. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Australia, this truck was called the Brumby. Happy with the ride, Porky? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the United States, Ruth Gordon pitched the BRAT. Related Video: Featured Gallery Junked 1982 Subaru BRAT View 14 Photos Auto News Subaru Automotive History Truck subaru brat