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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru Impreza Sedan Concept previews future four-door in LA

Subaru previewed the next-generation Impreza hatchback at last month's Tokyo Motor Show, and now the appropriately named Impreza Sedan Concept displays how that concept looks in four-door form. Like the five-door, Subie says the styling elements on display here point towards the company's future design direction, not to mention the next-generation Impreza sedan that'll arrive late next year. Other than some darkened trim and slight tweaks to the lower air dam, the sedan and hatch concepts are essentially identical forward of the B-pillar. They even feature the same scalloped character line down the sides. The rear shape echoes the front's angular styling and also shares the five-door's C-shaped taillights. The Impreza Sedan Concept shares a similar footprint as the 2015 Impreza four-door. The wheelbase grows by an inch, to 105.1. However, overall length drops by about the same amount to 179.3 inches. Spy shots already show the 2017 Impreza sedan testing in heavy camouflage, and rumors suggest that it rides on the company's upcoming modular platform. A direct-injected boxer engine is reportedly under the hood, as well. Scroll down for more details in Subie's press blast. Subaru "Impreza Sedan Concept" Makes World Debut at 2015 Los Angeles Auto Show Tokyo, November 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza Sedan Concept" at the 2015 Los Angeles Auto Show. The Impreza Sedan Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020" announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class - hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza Sedan Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the compact sedan style. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

2017 Subaru Impreza starts at $19,215 and comes with a five-speed manual

Subaru released pricing for the all-new 2017 Impreza sedan and hatchback, which were unveiled at this year's New York Auto Show. With the $820 destination and delivery fee, the 2.0i Impreza sedan with a five-speed manual starts at $19,215 (the CVT is an extra $1,000 on both body styles) while the hatchback costs $19,715 – $500 extra regardless of trim. Both the four- and five-door Imprezas represent a price increase of about $100 over the previous model. The range-topping Limited trims, though, are an additional $1,500 from the previous year. The Impreza sedan and hatchback are available in four different trims including 2.0i, 2.0i Premium, 2.0i Sport, and 2.0i Limited. The 2017 Impreza rides on Subaru's new Global Platform, a modular platform that will underpin all of the automaker's future vehicles. Besides the new platform, the new Impreza gets a host of standard features, which include: a 6.5-inch touchscreen, Apple CarPlay, Android Auto, power windows, power door locks, and a tilt and telescoping steering column. Subaru's faithful Symmetrical All-Wheel-Drive system returns, as does the 2.0-liter Boxer engine. The motor, though, produces 152 horsepower, up from 148 horsepower, thanks to direct injection and other unnamed enhancements. With the release of the Impreza's pricing, Subaru also confirmed a five-speed manual transmission will be offered on the base 2.0i models, as well as the 2.0i Sport trims. The 2.0i Premium and top-of-the-line 2.0i Limited models only come with a CVT. The 2.0i Sport trim, which sounds like the most enthusiast-oriented option, adds sportier suspension tuning, Active Torque Vectoring, and 18-inch wheels. The 2.0i Limited trims, while carrying a substantial increase over last year's model, are much more opulent with LED headlights, a leather-trimmed interior with contrast stitching, automatic climate control, and an optional Harman/Kardon audio system. The 2.0i Sedan with the CVT is the most fuel-efficient model with an EPA-estimated 28 miles per gallon in the city and 38 mpg on the highway. Those figures are a one-mile per gallon increase over the previous 2.0i model. Imprezas with a CVT will be available later this year, while vehicles with the five-speed manual transmission will go on sale early next year. Related Video: Featured Gallery 2017 Subaru Impreza Pricing Subaru Car Buying Hatchback Sedan pricing