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2019 Subaru Ascent crossover revealed | Big and not so bold

Just over a year after Subaru first indicated its intention to build a three-row crossover with the Viziv-7, we now get to see the end product, the 2019 Ascent. Compared with the Viziv-7 and the Ascent concept, the basic shape remains, but all of the rugged, square-shouldered detailing has been toned way down. The body is now full of soft, inoffensive lines that result in it looking more like a blown-up Outback than its own thing. It's not a bad-looking vehicle, but it isn't quite as bold as we hoped. Under the skin is a brand-new engine in the Subaru lineup. It uses a turbocharged and intercooled 2.4-liter flat-four, and the turbo is a twin-scroll unit. It produces 260 horsepower and 277 pound-feet of torque, and will help the Ascent tug on up to 5,000 pounds of whatever you want to tow. The engine is mated to a CVT that can be shifted manually through eight preset ratios via steering-wheel paddles. Power goes to all four wheels, as is the Subaru way. All Ascents also come with the X-Mode off-road setting and hill descent control, as well as 8.7 inches of ground clearance. In the cabin, Ascents can be had with seating for up to eight people. All models come standard with a second-row bench seat, while Premium trim and higher can be had with second-row captain's chairs at no extra cost. Passengers can take advantage of three-zone automatic climate control, with redundant controls for the second row. Apple CarPlay and Android Auto are standard equipment along with a 6.5-inch touchscreen infotainment system that can be optioned up to an 8-inch. As for cargo space, there's 19.6 cubic feet behind the third row, over 40 cubic feet behind the second row, and about 72 cubic feet with both rows folded. Drivers will also be able to take advantage of standard EyeSight with automatic emergency braking, lane-keep assist and adaptive cruise control. The 2019 Ascent goes on sale next summer. Subaru has not yet announced pricing. View 16 Photos Related Video:

2015 Subaru Legacy

Subaru has a problem on its six-starred hands, but you wouldn't know it at first glance. Sales are up; in fact, the Japanese automaker has recorded 28-straight months of increased sales in the United States, leading to the best first-quarter Subaru has ever recorded, and 2014 will almost assuredly be the seventh straight year it has posted improvements. So, what's wrong? The answer is simple, though clearly complicated to resolve. Sedans - specifically, midsize examples - have proven a tough nut for Subaru to crack.
The vast majority of those impressive sales statistics have come from just a few models, namely the Forester, Outback and XV Crosstrek. The Impreza continues to sell at a respectable pace, but it's telling that the XV, after just three years on the market, is already Subaru's third-best-selling nameplate, outpacing the aforementioned Impreza (on which it's based), its high-performance WRX sibling and the Legacy, which is now entering its sixth generation, having been first introduced way back in 1989. It's that last model we're examining today.
Despite the fact that the Legacy plays in a hotly contested market segment that includes such stalwart sales champions as the Toyota Camry, Honda Accord, Ford Fusion and Nissan Altima, Subaru's competitor registers as a barely visible blip on the radars of new-car buyers. Graphically illustrated another way, Toyota sells 17 Camry sedans for every new Legacy that Subaru moves.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt