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2020 Subaru Legacy First Drive | Deserving of more attention

OJAI, Calif. — No brand has benefited more from the crossover boom than Subaru. SubaruÂ’s spectacular rise – from fewer than 100,000 sales in 1995, to a record pace of roughly 700,000 this year – was fueled largely by all-wheel-drive crossovers like the Outback and Forester, as the American market basically fell into SubaruÂ’s lap. But unlike some competitors, Subaru is keeping full faith in sedans, as evidenced by the all-new 2020 Legacy. Its impressive redesign underlines the advantages of the humble family sedan, from a more-affordable price to superior fuel economy. In true Subaru fashion, or perhaps anti-fashion, the LegacyÂ’s self-effacing styling  that's hard to distinguish from its predecessor wonÂ’t blow anyone away. But look past the workaday sheetmetal, and youÂ’ll find a decisively improved sedan. ItÂ’s roomier than any class rival save the Accord, notably quiet and lavishly appointed, too. Consider the standard Eyesight suite of accident avoidance tech and a driver-monitoring system thatÂ’s still AWOL on most luxury cars, including Teslas. And the 2020 Legacy is a solid value, at $23,645 to start. That undercuts the most-affordable Accord by nearly $1,000, and the Camry by $1,120 – and thatÂ’s despite the LegacyÂ’s standard, full-time all-wheel drive, which has few peers in this segment. The 2020 Nissan Altima S AWD starts well north of the base Legacy, at $26,345, and although itÂ’s slightly more powerful than the Subaru, it's not enough to justify the premium. So if you buy a Legacy, itÂ’s like getting AWD for free, if youÂ’d care to look at it that way. (Subaru certainly would). 2020 Subaru Legacy View 21 Photos The LegacyÂ’s exterior may have people stifling yawns, but the interior will have them catching their breath. SubaruÂ’s new 11.6-inch, tablet-style multimedia touchscreen is a revelation for a brand thatÂ’s been notorious for antiquated infotainment.

2015 Subaru WRX priced from $26,295*, STI from $34,495*

As you read these words, we're putting together our full First Drive report on the 2015 Subaru WRX STI. And back in December, we were given our first shot behind the wheel of the wingless 2015 Subaru WRX. Both cars will launch at the same time, hitting dealers this spring, and Subaru has now confirmed that pricing will start at $26,295 for the standard WRX, and $34,495 for the hotter STI, with both models subject to a *$795 for destination fee.
On the WRX, that price gets you a 2.0-liter turbocharged four-cylinder engine good for 268 horsepower and 258 pound-feet of torque, mated to a six-speed manual transmission. There are three trim levels available - base, Premium and Limited - the latter of which will retail for $28,495 and $29,995, respectively. Premium and Limited models are also available with a new continuously variable transmission (it isn't bad - seriously), and the two-pedal setup adds $1,200 to the sedan's bottom line. Premium models add things like heated seats and mirrors, a sunroof, foglamps and a rear spoiler. The high-zoot Limited trim adds leather seating, a power driver's seat and automatic LED headlamps.
And then there's the STI, which, at $34,495, carries the same base price as the previous model. Like the standard WRX, the STI is a sedan-only affair, but boasts extensive chassis and powertrain upgrades (stay tuned for our full drive report next week). Under the hood is a turbocharged, 2.5-liter boxer-four, producing 305 hp and 290 lb-ft of twist, mated exclusively to a six-speed manual transmission.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt