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Next-gen Subaru WRX STI spotted at the N"urburgring

Subaru has been busy testing the next-generation WRX STI. Well, it may be the STI. The big wing out back lends some credence to that theory, but it could be that the basic WRX is getting new action in the back section. Time will tell.
In either case, spy photographers nabbed a few shots of the heavily camouflaged sedan running around the Nürburgring. Unfortunately, it looks as if Subaru has taken some of the sexy out of the WRX Concept we saw at the New York Auto Show, leaving this car looking more derivative of the current model than a revolution in design. The bold power bulge has disappeared from the vehicle's hood and the lower fascia looks far more demure than the the wild concept. Likewise, the muscular rear fenders have been toned down substantially.
The result is a car that looks more like a mildly warmed over version of the current model than a production version of the WRX Concept. Still, engineers and designers may have a long way to go before the finished product hits the market, so we'll reserve final judgement for now. After all, the early BRZ mules were nothing short of a travesty to look at, and we know how that turned out. Hope springs eternal.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2018 Mitsubishi Eclipse Cross vs. small crossover SUVs: How they compare on paper

In the midst of the crossover SUV boom, each traditional size segment has become saturated. As a result, automakers are beginning to fill the gaps that separate classes, giving us some interesting in-between options. The all-new 2018 Mitsubishi Eclipse Cross jumps right into one of those in-between categories bookended by compact and subcompact crossovers. It's a niche that offers more space and feature content than the smallest vehicles, with an extra dose of style and a lower price than bigger ones. Because of the Eclipse Cross' in-between nature, though, there's not really an obvious direct competitor. As such, we've selected a diverse group of small crossovers that are similar to the Eclipse Cross in some but not all key areas: size, price, feature content, style and likely buyers. The 2018 Subaru Crosstrek, 2018 Toyota C-HR and 2018 Nissan Rogue Sport each have elements in common, but are different enough to provide useful points of comparison. A chart of specifications and key standard features is shown below, followed by more in-depth analysis. And if you wish to compare these crossovers with others not listed, be sure to check out our comparison tools. Engines and Drivetrains One of the Eclipse Cross' biggest advantages in this segment will be its engine. Subcompact crossovers, including the other three we've chosen, are sluggish to say the least. This new Mitsubishi should be different as it packs a turbocharged 1.5-liter four-cylinder that belts out a whopping 184 pound-feet of torque. We say whopping, because the C-HR, Crosstrek and Rogue Sport all have between 139 and 147 pound-feet. Horsepower is similarly unimpressive at just 152 horsepower - the same as the Crosstrek - but that torque should make passing and on-ramp runs much more satisfying. The appeal of crossovers for many people is the availability of all-wheel-drive, and this is where the Subaru gets an advantage. Like with all Subarus that aren't a BRZ, the Crosstrek has standard all-wheel drive. The Mitsubishi comes close, making all-wheel drive standard on every trim level except the very base ES trim level. On the Rogue Sport, all-wheel drive is an option on all trim levels. Depending on where you live, though, being able to have front drive on a high-trim crossover could be a plus because it will save some money and improve fuel economy. The C-HR loses this battle as it's only available with front-wheel drive.