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Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.

2019 Subaru Ascent Drivers' Notes Review | Subaru redux

The 2019 Subaru Ascent is the follow-up to the odd and slow-selling Subaru Tribeca. From 2005 to 2014, Subaru sold just 76,774 Tribecas in the U.S. at a time when the company's sales as a whole were on a climb. As we put it in our first drive review, the Ascent can be considered a sort of mulligan. The new model comes out hot and heavy against strong three row competitors like the Honda Pilot, Toyota Highlander, Mazda CX-9 and American offerings like the Chevy Traverse and the Ford Explorer. Our tester is the top-shelf Touring trim. Standard features on the Ascent include Subaru's EyeSight driver assist technology, adaptive cruise control with lane keep assist, keyless entry, three-zone climate control and a turbocharged 2.4-liter flat-four mated to a CVT. Power, like nearly every Subaru, is sent to all-four wheels. For $45,670, the Ascent Touring nets you features like leather trim, power-adjustable front seating, a panoramic moonroof, LED lighting, a power opening rear gate and an upgraded audio system with an 8-inch touchscreen infotainment system. Editor-in-Chief Greg Migliore: I found myself liking the Subaru Ascent much more than I expected. The turbo four and light steering made it surprisingly engaging to drive. I enjoyed how this one was trimmed out, and the cabin managed to be both woodsy and elegant. It also offered an excellent view of my surroundings, which is not a given for a beefy SUV. Style-wise, I don't love it. I think it looks better in pictures than in person. It seemed a little overwrought in my driveway. If you need a people hauler, and specifically, you need three rows, this one is worth a look. If you don't need three rows, I'd go with an Outback or Forester. That being said, this is the vehicle Subaru absolutely needs in order to have a more complete presence in the U.S. market. It's highly competitive with the VW Atlas, and it should add some solid incremental sales to Subaru's volume. Consumer Editor Jeremy Korzeniewski: I've logged more time in the Subaru Ascent than any other staffer here at Autoblog, having attending the automaker's initial drive event a few months ago and then signing a different one out to schlep my family on a couple of long drives in and around Seattle, Wash. Sometimes it takes a good, long drive to really figure out a car's merits and demerits. Other times, though, initial impressions are confirmed.

Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.