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Subaru, Mazda profits dip; both blame exchange rates

While some larger automakers took a beating on Q4 earnings, some of Japan's smaller operations managed to keep their heads just above water despite currency issues and slumping sales industry-wide. Subaru, which capped off its 11th consecutive year of U.S. sales increases, reported a 42-percent drop in operating profit in the final quarter of 2019; Mazda, which operates on an even smaller scale, saw a 76-percent drop.  Per Automotive News, both companies faced challenges apart from navigating currency exchanges.  Subaru Subaru's 2019 was marred by warranty costs stemming from repairs on high-volume models, including the Impreza and Crosstrek. Despite the drop in profit, company revenues only slid 2.3 percent. The company also says that it has managed to curtail incentive spending, largely thanks to replacement models that needed less help moving out of showrooms.  America remained a bright spot, with 2019 sales volumes increasing by nearly 3 percent over 2018. Subaru is hoping that figure will increase to 4.0 percent in 2020. Subaru's wholesale deliveries also increased in western Europe, but dropped precipitously (28 percent) in the company's home market.  Mazda The smaller Mazda faced similar challenges, but its 2019 lacked some of Subaru's more dramatic bright spots. Worldwide shipments of new vehicles dropped by 8 percent, aiding a revenue decline of 5 percent. Mazda's vehicles remained profitable on a per-unit basis, but only just.  Mazda has been undergoing aggressive cost-cutting measures, but even those were no match for reduced volumes and unattractive currency exchange rates.  Despite these challenges, both companies are keeping their earnings outlooks unchanged. The fourth quarter of 2019 represented the third quarter in both companies' fiscal years, which will end in March.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Subaru WRX STI S209 | POV Drive

Police bravely rescue mannequin from cold car

Police in an upstate New York town broke into a car last week to save an elderly woman only to discover she was a lifelike mannequin. Police in Hudson, NY, got a troubling call on Friday, December 16, that a woman had frozen to death in a car, ABC News reported. HPD rushed to the scene and found what appeared to be an elderly woman unresponsive in a snow covered Subaru. The weather was bitter cold, and police feared the worse. Sergeants leaped into action and smashed out the car's rear passenger window. That's when first responders realized that the supposed victim in the front seat wasn't a person at all, but an extremely lifelike, life-sized mannequin. The mannequin was dressed in a sweater, blouse, slacks, and shoes and had an oxygen mask covering its nose and mouth. Glasses, lifelike hair, teeth, and even a smattering of liver spots on the hands and face completed the illusion. Eventually, the Subaru's owner showed up and explained the strange situation. He told police he was a sales manager for a medical supply company, and that the mannequin was a CPR training device. He told the officers that he regularly transports the mannequin buckled into the front seat of his car. The HPD was not particularly happy with this explanation, while the Subaru owner was annoyed that his car was smashed open. "I can't put what he said on air, but he was not very happy with the police department for forcing entry into his car," Hudson Police Department Sergeant Randy Clarke told WTEN. "If it was a joke, it was a very poor tasteful joke. If it was a matter of convenience for him, it was a station wagon, carry your mannequin a little bit better. The mannequin was in the front seat with a seat belt and appearing to be a passenger in the car." There are no charges pending in the incident, HPD said. Related Video: News Source: ABC News, WTEN Auto News Weird Car News Subaru hudson

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.