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Subaru's BRZ STI Sport Concept is not quite what we've been waiting for

Subaru announced its lineup for the upcoming Tokyo Auto Salon, and at the tippy top is yet another STI-badged BRZ concept car. But unlike the Performance Concept from the 2015 New York Auto Show, the new BRZ STI Sport Concept isn't so extreme. While it's hard to predict what this car means based on the limited information Subaru has released, we can get an idea of where the company is going by looking at its last STI Sport production model – the not-for-US Levorg. Essentially, the BRZ STI Sport Concept sounds like a lukewarm example of the lovable rear-driver, taking parts of the tS driving experience and marrying it with some interior and exterior enhancements. We can see those latter elements in the sole image the company released – the silver concept car gets a fresh body kit that's less aggressive than 2015's Performance Concept. The sole exterior image shows a subtle chin spoiler and a more prominent upgrade to the side sill. Smaller changes include STI badges in the lower grille and side grilles. In the cabin, Subaru apparently added dark red upholstery. All of this gels with the aesthetic the Levorg pioneered. On the performance front, we see what look like Brembo-branded red brake calipers, but that's about as certain as we can get with mechanical upgrades. What we can't see are likely modest performance tweaks, focusing on the suspension. The Levorg STI Sport, for example, got adjustable Bilstein dampers, firmer springs, and a tweaked power steering system. A similar STI Sport concept, based on the WRX S4, will share the Tokyo show stand with the BRZ. Subaru's racing entries in Super GT, Japan Rally, and the 24 Hours of Nurburgring will also go on display. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru boxers offer a different type of flat-four thrum

If there's one number you'd associate with the Subaru Impreza, surely it'd be Four. Four generations, four doors, four-wheel drive, four cylinders in a boxer configuration. But in this Japanese market promo clip, Subaru has brought in another kind of boxer: the beat boxer.
Bringing in performers Kouteisennin and Time Machine, along with beat boxers Tatsuya and Rinka, the three-minute video clip below reinterprets the spirit of the Impreza through a mix of interpretive dance and human-generated beats that's rather hard to describe and needs to be seen - and heard. So pump up the volume and click on down below to see this clever and funky video for yourself.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.