2021 Subaru Forester Touring on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Toyota will introduce several new battery EVs by 2025

Toyota has been a champion of hybrids and hydrogen fuel cell vehicles, but in the near future it will bet heavily on battery EVs as well. The most recent statement from the Japanese manufacturer details there are several new BEVs in the pipeline. Toyota has stated its intent for half of its global 2025 sales to consist of electrified vehicles. Plans include selling 4.5 million hybrids, which perform well in Toyota sales metrics already ͗ Reuters says 80% of global hybrid vehicle sales are Toyotas. But 1 million vehicles will be EVs with either battery or hydrogen fuel cell power. From 2020 on, the carmaker will introduce at least 10 new BEVs, six of which will be based on the electrified version of its TNGA platform, dubbed e-TNGA, and sold globally. There will be a host of electric SUVs and crossovers in different sizes, along with a sedan and an MPV. Toyota says its EV plans must include a stable supply of batteries, as well as improved battery life and durability and proper reuse. It has found partners in China's CATL and electric carmaker BYD to help with battery availability. Earlier this week, Toyota announced that it is planning a jointly developed, all-wheel-drive battery electric crossover together with Subaru, and the resulting vehicle will probably be one of the six new models mentioned above. Subaru is also likely to benefit from the joint development deal, as it is a bit player in large parts of the world, and a partner like Toyota will come in handy when coming up with completely new vehicles.

Subaru announces 2019 BRZ pricing, new Series.Gray limited edition

Subaru has announced the pricing of the 2019 model year BRZ coupe, along with a new limited edition version. A 250-unit Series.Gray edition will be offered as the top version. The cheapest BRZ trim level, yet called Premium, starts at $25,795 for 2019. That is a $200 bump from 2018, and changes include a standard rear-view camera, welcome lighting for approaching or exiting the vehicle, and dual USB ports. Otherwise the equipment list largely reads like the 2018 BRZ's the $28,645 Limited trim gets an updated seven-inch multimedia system which now gets over-the-air WiFi updates. As for the $30,140 Series.Gray edition, it can be recognized from the edition-specific Cool Gray Khaki hue, which is the same color as on a limited edition of the Japan-only BRZ STI Sport unveiled at last year's Tokyo Motor Show. Essentially, the Series.Gray is based on the Limited trim level, with the $1,195 Performance Package on top that adds improved Brembo brakes front and rear, along with Sachs sports shocks. 17-inch black wheels are included, as well as different interior stitching and an improved rear-view mirror; outside mirrors have a different, crystal black finish. Meanwhile in Japan, the BRZ has also been updated slightly for 2019. While the exterior hasn't changed much, the car has gained small rear wheel arch fins to control aerodynamics more efficiently, and the shock absorbers have been changed to improve the car's handling further. Related Video: