2021 Subaru Forester Limited on 2040-cars

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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

WRX Concept gets walkaround with Subaru design boss Osamu Namba

The Subaru WRX Concept was the only concept car to be mentioned among our Editors' Choice favorites for New York Auto Show debuts this year - snagging the No. 3 spot nonetheless - due to what it could mean to the future of Subaru if it indeed becomes a reality. Now that we've caught our breath from walking countless miles through the Javits Center, Subaru has released a brief video of design boss Osamu Namba describing some of the exterior styling elements of the sporty concept sedan.
While this video is just your basic walkaround that gives no mention of the concept's inspiration or what we can expect from the next-generation WRX, it is still fun to watch Namba explain many of the car's design elements including the more aggressive face, the quadruple exhaust outlets and the signature flared wheel arches and side outlet fender vents. If you liked the WRX Concept as much as we did, scroll down to watch this short video.

Is Subaru close to ditching 6-cylinder engines?

Despite niche outliers like the 6.2-liter supercharged Hellcat V8 and 7.0-liter V8 in the Chevrolet Camaro Z/28, we live in an era where small-displacement, turbocharged engines are becoming the norm. In many model lineups, a boosted four-cylinder now holds the place that a six might have just a few short years ago. At least in some markets, Subaru could be the next automaker to follow this path by axing its 3.6-liter boxer six-cylinder. Granted, that's not as much of a leap for Subie as some other automakers because the Japanese brand is already closely associated with turbocharged four-cylinder engines. The company's six-pot boxer is currently only offered in the Legacy and Outback in the US. Australian website CarAdvice spoke with Subaru deputy general manager of engineering Yoichi Hori about the company's future powertrain plans at least for Down Under. "Our research said the six-cylinder model is decreasing in the world. So that's why probably the future, many companies take the smaller displacement with a turbocharger, or diesel, or hybrid," said Hori to CarAdvice. He was also specific about which engine he had in mind. "In terms of the body size, a 2.0-liter with a turbocharger is enough, I think," he said. Hori said that the automaker stuck with the boxer-six for so long because of the turbocharged four-cylinder's higher maintenance costs. Slotting Subaru's 2.0-liter turbocharged boxer four-cylinder into the Legacy and Outback seems easy to imagine. After all, the mill already does duty in different tunes in the Forester and WRX in the US. Keep in mind, though, that Hori's words are aimed at the Aussie market. A rumor from earlier this year speculated the company's midsize models might get a smaller displacement six and the turbo four for some trims. Featured Gallery 2015 Subaru Legacy: First Drive View 35 Photos News Source: CarAdviceImage Credit: Copyright 2014 Jeremy Korzeniewski / AOL Green Subaru Wagon Sedan turbocharging