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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

2018 Subaru BRZ tS Drivers' Notes | Wings and things

It's a little hard to believe the Subaru BRZ and Toyota 86 (formerly the Scion FR-S) are entering their seventh model year. Both cars debuted back in 2012 and, save for a minor update last year, the cars remain unchanged. Power still comes from a 205-horsepower naturally-aspirated flat-four. That's not a lot on paper, but it's decent enough for a car that comes in under 2,900 pounds. This particular test car is one of just 500 tS special editions coming to the U.S. In addition to the wing, side skirts and wheels, the tS gets Michelin Pilot Sport summer tires, Brembo brakes, Sachs dampers and STI strut braces. It makes the tS the sharpest and best-performing BRZ in the car's seven-year run. You do pay for the extra kit, and if it's not your thing, you can still get a pretty well-equipped car for around $30,000. Editor-in-chief Greg Migliore: I sought out errands on the other side of town during my weekend in the BRZ tS. It's a blast in a way only some enthusiasts will love. The heavy steering, the low-to-the-ground profile, the rock-hard chassis — take your protein pills, man. This isn't something you want to drive when your back hurts or you're slightly hungover. No it's not a '90s Viper, and you don't need goggles and gloves, but in this era of high-horsepower SUVs with sanitized comfort modes, you need to show up with your reflexes sharp to master the BRZ, especially in track-tuned tS trim. Not every enthusiast will want this. A muscled-up Mustang or Challenger might be a better bet for long commutes on straight roads, while this Subie demands you meet its needs on something open and with a twist. It's fun. But it's intense. Consumer Editor Jeremy Korzeniewski: Not surprisingly, a pair of braces to stiffen the chassis, stiffer springs over Sachs dampers, big Brembo brakes and Michelin Pilot Sport 4 tires on lightweight 18-inch wheels all conspire to make the tS the best Subaru BRZ I've ever driven. There's an aggressive body kit, too, but my time with the tS was limited to some fun runs on public roads, so I never hit the speeds where you'd really experience the aero benefits. Thing is, boosting the car's at-the-limit handling abilities really serves as a reminder that the engine isn't all that powerful. It's the same exact 2.0-liter four-cylinder boxer that powers every other BRZ. These days, 205 horsepower and 156 pound-feet of torque feels decidedly uninspired, particularly at the tS's asking price of $34,355.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute