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Subaru WRX STI S209 brings wider body, 341 hp, gold wheels to Detroit

With the Subaru WRX STI S209, "S" finally comes to the United States. Subaru Tecnica International created the S201 in 2000, but this ninth take on the theme — inspired by the class-winning WRX STI Nurburgring Challenge racer — is the first to make it our way. Unlike the last special edition we got here, the Type RA, this one comes with a notable power boost: 341 horsepower instead of the 310 ponies in the regular WRX STI. The muscle comes courtesy of a larger compressor and turbine in the HKS turbocharger, and 1.8 pounds more boost pressure. Since the S209 is the most powerful in-house model STI has ever built, the tuning arm didn't stop there. The EJ25 boxer gets air from a new intake duct, induction box with conical air filter, and a silicone turbo inlet duct. Paddles on the steering wheel control a system that sprays water on the intercooler to reduce air temperature, a feature last seen on the WRX STI from the 2004 to 2007 model years. An old-fashioned six-speed manual controls the transmission.The engine gets its fuel from a high-flow fuel pump that feeds larger injectors. Torque hasn't changed from 290 pound-feet, but there's 10 percent more torque at 3,600 rpm. Airflow through the mufflers is 17 percent freer. The cans also are 4.1 pounds lighter and terminate in four-inch pipes. Subaru makes no mention of any other S209 weight loss, but the looks and the "focus on high-performance driving" should make themselves known. STI widened the front and rear track by 0.6 inches, and punched out fenders with aero-aiding canards make the car 1.7 inches wider. The roof and rear wing are made of carbon fiber. Instead of the 245/35 R19 wheels on the series WRX STI, the S209's forged BBS alloys wear 265/35 Dunlop GT600A summer tires, which we're told can handle max lateral grip beyond 1 G. Behind those wheels, six-piston monoblock Brembo calipers with high-friction pads clamp cross-drilled steel rotors in front, two-piston monoblock calipers in back. Stiffer coil springs wrap retuned Bilstein dampers, the suspension aided in its work by reinforced front crossmember and rear subframe, a longitudinally-flexible strut tower bar in front, flexible draw stiffeners front and back, and a 20-millimeter rear stabilizer bar. STI programmers recalibrated the SI-Drive system's three driving modes: Intelligent, Sport, and Sport Sharp.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru confirms new Outback to debut in New York

Performance enthusiasts may think of the WRX and BRZ when the name Subaru comes to mind, but for many others, the brand is best associated with the Outback. The soft-road version of the Legacy (and the Impreza-based Outback Sport that preceded the XV Crosstrek) is a vital product for the Japanese automaker, which has now confirmed it's bringing the latest version to the New York Auto Show in just a couple of weeks from now. There's little to go on from the teaser image above (which you can click to enlarge) and the press release below, which says only that "The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability." And that much we knew already. It's safe to assume that, like previous versions of the Outback, the new model (which we recently spied undergoing testing) will be based closely on the latest Legacy, albeit upgraded with a higher ride height, lower body cladding and other off-roading enhancements. Watch this space for more. All-New Subaru "Outback" to Make World Debut at 2014 New York International Auto Show Tokyo, April 3, 2014 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the all-new "Outback" (US specifications model) will make its world debut at the 2014 New York International Auto Show (Press day: April 16 and 17; Open to the public from April 18 through 27, 2014). The Outback will be unveiled at the press briefing scheduled for 10:55 AM EST on April 17 at Subaru booth following a speech to be made by FHI President & CEO, Yasuyuki Yoshinaga. The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability. The special site opens today at 22:00 (Japan time) on the Subaru Global Site. http://www.subaru-global.com/2014ny.html The site will feature information updates relating to the New York International Auto Show including Subaru's press conference.