2013 Subaru Forester Auto 2.5x Premium Panoramic Roof Heated Seats Bluetooth Usb on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Daily Driver: Long-Term 2015 Subaru WRX

In successive weeks the middle west and eastern coast of our country were blanketed in snow. Thankfully for my fellow Michigan-based Autoblog editors and I, our long-term 2015 Subaru WRX was fitted with Dunlop SP Winter Sport 3D tires before the first flake even fell. I stole the keys and ran out of the office was loaned the WRX for a week recently, and made good use of a sunny Saturday to take the car out for a proper, winding road drive. In the video you see here, I happened to have great weather and dry roads for the test, but rest assured that it had been snowy and gross up to that point. We're going to have lots more to say about our gold-footed 'Rex before we give it back, but in the meantime believe me when I say that the car is well-sorted for the worst that Winter '15 will throw at it.

What it’s like to blast up the Goodwood rally stage in a Subaru rally car

Chichester, U.K. — “YouÂ’re not supposed to drive at the marshal,” quipped a young woman dressed head-to-toe in the official Goodwood Festival of Speed white marshalÂ’s uniform. She smiled wryly at 17-year-old Oliver Solberg in the driverÂ’s seat, only half-joking about his rather enthusiastic approach to the starting line. I sat pinned into the Subaru WRX STIÂ’s Recaro bucket seat on my side, mentally preparing myself for the madness that was to come. Solberg waits for the go ahead to launch, then he begins stabbing the accelerator pedal aggressively. Brap, brap, brap – the acrid smell of burning rubber fills the cabin as the Subaru zings to the first corner. The car leans as Solberg flicks it in — itÂ’s tricky as the pavement transitions to gravel mid-corner, so grip is hard to come by here. The abused hay bales on the outside of the corner attest to that. Before we started off, Solberg told me the tires were too warm from previous runs. “I wonÂ’t be able to push,” Solberg said matter of fact-like. Taking it easy isnÂ’t a Solberg trait, though, and I learned that quickly. Perhaps the Goodwood Forest Rally Stage isnÂ’t what you think of when someone mentions the British motoring event. Instead, you picture hay bales lining a picturesque driveway with fancy people in hats drinking champagne and cheering at the jaw-dropping, ear-piercing metal racing by them. The rally stage is not this. In fact, IÂ’d wager to say itÂ’s the complete opposite of the traditional hill climb. Dirt and dust fill the air and lungs. ThereÂ’s a fair bit of hiking on uneven ground involved for spectators. Drivers lose control of their vintage rally cars and smash them into things. Hell, thereÂ’s even a jump. Subaru brought us here specifically for us to experience what going up the rally stage in its new STI rally car felt like with a proper racing driver behind the wheel, and boy are we glad to have done it. The 17-year-old son of rally legend Petter Solberg may not seem like the pro driver youÂ’d expect, but racing drivers seem to be getting younger and younger these days. Just look at the success that Max Verstappen has enjoyed in Formula 1 since he began. His father was a Formula 1 racing driver before him, and Oliver is similarly pursuing the same career as his father. “I always dreamed of driving rally cars,” Oliver Solberg said while gathered among media at Goodwood. He certainly enjoys racing up the rally stage, too. “ItÂ’s very, very technical.