2013 Subaru Forester on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru limited-edition WRX STI Type RA and BRZ tS pricing revealed

Back in June, Subaru announced that it was going to produce a limited edition of 500 higher-performance WRX STIs and BRZs. Now we know what they'll cost. Let's take the WRX STI Type RA first. That's going to set you back $49,855, including destination and delivery. (As a frame of reference, a plain old STI lists for $36,995.) The BRZ tS, on the other hand, will cost $34,355. (A base BRZ sells for $26,315.) So the premiums for the limited-edition cars are $12,860 and $8,040, respectively. What you get for the WRX STI Type RA's higher price, aside from more letters, is a roster of handling and enhancements and weight reduction measures (how much less, Subaru didn't say): Carbon fiber wing. Carbon fiber roof panel. Spare tire delete. Lightweight 19-inch alloy wheels. Revised third-gear ratio and shorter throw on the six-speed manual. Upgraded suspension with special Bilstein dampers. Modified vehicle dynamics control (VDC). All WRX STIs for 2018 get upgraded brakes, and the Type RA shares in that, getting stronger Brembo monoblock six-piston calipers in front. Two-piston calipers are in the rear, and it gets larger, cross-drilled rotors at all four corners. Brake pads have more surface area. The one difference in the Type RA: The calipers are painted an "exclusive" silver finish. All STIs also get a new all-electronically controlled limited-slip center differential AWD system. Horsepower gets a nudge to 310, from the regular STI's 305. Doesn't look like much on paper, but Subaru says the car will get a new cold-air intake, high-flow exhaust, retuned ECU and stronger pistons. Inside, it gets special Recaro seats, an Ultrasuede steering wheel, and each car will be individually numbered, with a plaque in the cabin. Finally, the Type RA gets "Cherry Blossom Red" accenting, RA badging, a front underspoiler and paint choices of blue, black and white. In case you're wondering about the naming/numbering, the "RA" in WRX STI Type RA stands for "record attempt." In July, a WRX STI Type RA NBR Special — a specially built 600-horsepower racecar that is a far cry from the car going on sale — finished a lap of the Nurburgring in a blazing 6:57.5. That's just half a second behind the Porsche 918 Spyder hypercar. The BRZ tS, meanwhile, gets: STI-tuned front and rear Sachs dampers and coil springs, and other steps to stiffen the suspension. Lightweight 18-inch wheels with Michelin Pilot Sports. Four-piston Brembos up front, twofers in the back.

Subarus, straits, a shipwreck, and the end of the world

We've got one more short video glimpse at our Patagonia adventure before the big, final feature video goes live early next month. This time, it's a view of the end of our journey – and the end of the world. Crossing the Straits of Magellan took about two hours on our car ferry, and we saw penguins, orcas, and dolphins, which made the journey way more interesting. From there, we drove through Chile and crossed back into Argentina, stopped by the Desdemona – a 30-year-old shipwreck – and finally spent the night in Ushuaia, the southernmost city in the world (Antarctica only has bases, not cities). The next morning, our caravan ventured to Tierra del Fuego National Park, and we stood, as a group, at the end of the world – the farthest south any of us will probably venture for the rest of our lives. Have a look at our final, short video above. And again, stay tuned for the full experience film, which we'll bring you (along with hundreds of epic photos) early next month. Auto News Subaru Videos Original Video chile autoblog in patagonia