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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2020 Subaru Outback and Legacy pricing announced

Pricing for the 2020 Subaru Legacy sedan and Outback crossover are now available. Both models were completely redesigned for the model year, but base prices have barely gone up. The 2020 Subaru Legacy starts at $23,645, just $215 more than the old model. The 2020 Subaru Outback now starts at $27,655, which is $335 more than the 2019 Outback. Price differences vary depending on trims, but for the 2.5-liter 4-cylinder models, the prices have only gone up a few hundred dollars. You can see the breakdown of Legacy prices below, and the Outback prices below the next paragraph.   As for the turbocharged models, the price increase is quite a bit more compared with equivalent 3.6R 6-cylinder examples from 2019. The cheapest turbocharged Legacy is $35,095, which is $2,665 more than its flat-six predecessor. With the Outback, you can technically get a turbo model for less than the cheapest 2019 six-cylinder model. It starts at $35,905, whereas the entry-level 6-cylinder Outback for 2019 started at $35,970. But keeping trims matched up, the same trim turbo model is $38,755, an increase of $2,785. Regardless of Legacy or Outback trim, buyers will get more power and torque. The base 2.5-liter inline-4 makes 182 horsepower and 176 pound-feet of torque, up from 175 and 174, respectively. The turbo engine makes 260 horsepower versus 256 from the old 6-cylinder, and 277 pound-feet of torque instead of 247. Both vehicles are completely redesigned boasting lighter, stiffer chassis and a much nicer interior with a massive center touchscreen available. Be sure to check out our first look articles on the Outback and Legacy for additional details on the new cars. Update: The Legacy pricing chart has been changed to correct a mistake 2020 Subaru Legacy View 15 Photos