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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru WRX S4 gets big power bump in Japan

A month after originally teasing it, Subaru is finally unveiling its WRX S4 model for Japan. It's a bit more than just a plush take on the sport sedan, because Subaru is fitting a more powerful version of the 2.0-liter, turbocharged boxer four-cylinder engine than we get on these shores.
The company says that S4 stands for "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel," and it certainly looks like this Rex ticks all of those boxes. The most surprising feature is the Japanese model's 2.0-liter turbo engine boasting 296 horsepower (221 kilowatts) and 295 pound-feet (400 Newton-meters) of torque in this application. That's quite a healthy upgrade over the 268 hp and 258 lb-ft that Americans get in the standard WRX, and it's even nipping at the heels of the 305 hp and 290 lb-ft from the STI with a 2.5-liter mill that we get over here.
While extra power is always welcome, enthusiasts might not be so thrilled that Subaru's Sport Lineartronic Continuously Variable Transmission is the sedan's only available gearbox. However, it offers a simulated eight-speed shifting mode when drivers notch the car into Sport# driving mode. Of course, the S4 also packs Subie's trademark all-wheel drive with Vehicle Dynamics Control and Active Torque Vectoring as standard.

Catch the rally bug in one easy step at Wales Rally GB

You should go watch a rally. Yes, you. And by "a rally," I mean pretty much anything that could be considered a rally. Is there a grassroots rallycross event near you featuring some $500 beater Subarus mucking about in a field? Go to that. Or a full-blown WRC event. Set your coffeemaker to kick out some extra-potent brew, because you'll probably have to wake up early and drive for a bit to see something. But trust me, it'll be worth it. In Europe, with hundreds of events concentrated in a relatively small geographical area, in all sorts of environments (snow, forest, dirt, you name it), this is a lot easier. North America is huge. Your TV is closer, your couch is comfortable. That's the challenge for hooking new rally fans in America. So, why get off your tail? I travelled to Wales, the tiny windswept country on the western edge of Great Britain, to find out. First, we stopped by David Higgins' rally school, parked at the top of a sheep-studded ridge in the middle of nowhere. This was a two-part trip. The first bit was a visit to David Higgins' rally school, parked at the top of a sheep-studded ridge in the middle of nowhere. The second part was the main event: watching the headline rally event in the UK – WRC Wales Rally GB – in what amounted to a tropical storm at winter temperatures. Despite the challenges, it was one of those trips that left me smiling the whole time. At the Higgins Rally School, we had a very abbreviated experience, essentially the highlights of a multi-day course condensed into a few short hours. The first was learning how to do J-turns on mud, in an old UK-market Ford Escort ... with right-hand drive, and so, a left-hand manual shift, which made it much harder to nail the technique with the "wrong" hand. Then, it was off for a lap with an instructor in the passenger seat in a rear-drive-converted Subaru Impreza WRX – flying through gravel, mud, within spitting distance of piles of logs. That was exhilarating. Or at least, it was, until the ride-alongs with the pros. Jimmy McRae, a storied driver and father to the late and even more storied Colin McRae, was behind the wheel. The car was an early 1990s Prodrive-built Legacy, a real works car, and it made demonic noises as McRae flew through the woods, mostly sideways.