2011 Subaru Forester 2.5 X Limited on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru Ascent three-row SUV set for 2018 launch

Subaru revealed a three-row SUV concept Wednesday at the New York Auto Show in a surprise move that signals its return to the large utility segment in 2018. Called the Ascent concept, the show car had a turbocharged boxer 2.4-liter four-cylinder engine and will be revealed in production trim next fall at the Los Angeles Auto Show. The Ascent will be built in Lafayette, Ind., and is exclusive to the North American market. It will have room for up to eight passengers, offer all-wheel drive, and will be based on a modified version of Subaru's latest global platform. A hybrid is possible on those underpinnings, but a Subaru spokesman wouldn't comment on that prospect. Subaru has not had a three-row ute since the Tribeca was killed off in 2014. View 17 Photos With Volkswagen adding the Atlas and existing SUV makers like Ford, Chevrolet, Toyota, Honda, and others all putting greater emphasis on the large utility segment, Subaru felt compelled to respond. The company also expects the Millennial generation to make up a significant portion of Ascent buyers. "This is a product that allows that generation that grew up liking Subaru to stay with us," Subaru of America president Tom Doll said at the show. The Ascent concept's styling cues have evolved from the previous Visiv-7 concept and offer a better look at what the production model will look like. The Ascent concept measures 198.8 inches long, 78.3 inches wide and 72.4 inches tall. The wheelbase is 117 inches - signaling Subaru is serious about competing with large SUV producers. Subaru is spending $140 million and adding more 1,200 jobs at Lafayette to support the Ascent and bolster its US manufacturing footprint. Related Video:

Don't expect an all-new Subaru WRX until 2020

Despite Subaru completely overhauling the Impreza for 2017, it appears the WRX will stick around on its current platform for another few years. That's the word from Motoring in Australia, who spoke with an senior engineer from Subaru about a WRX replacement. For those that can't wait, the good news is that a WRX refresh is coming for 2018, which should carry the car for another few years. It should be no surprise that a full WRX redesign is a few years off. Although the fourth generation Impreza was released in 2011, the current WRX has only been on sale since the 2015 model year. Given an average five-year cycle, we can most likely expect a redesign for 2020. It's not clear how extensive the refresh will be or if the STI will finally drop the ancient EJ-series 2.5-liter turbocharged flat four engine for the more modern FA-series 2.0-liter turbocharged flat four engine found in the regular WRX. Rumors have been swirling for years of what else a full-redesign may encompass. The current model was rumored to have an electric turbocharger that obviously never appeared. There have been other rumors of a switch to a hybrid powertrain. While that may work when the WRX finally uses the updated Impreza platform, don't expect to see hybrid power in the refreshed model. Subaru says the time it would take to engineer such a system would be too great to have it available for 2018. The new Impreza's platform is designed to fit a hybrid system, so don't rule out the possibility of a WRX hybrid. Related Video: News Source: MotoringImage Credit: AOL Design/Style Subaru Hatchback Performance Sedan subaru sti