2010 Subaru Forester 4dr Auto 2.5xt Limited on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2018 Subaru Legacy starts at $23,055, Outback at $26,810

The midsize Subaru Legacy and Outback get a host of new updates for 2018. Both models get revised styling inside and out. Additionally, both models get some new standard features and revised suspension with the promise of improved ride and handling. As always, both come standard with all-wheel drive. The refreshed 2018 Subaru Legacy starts at $23,055 while a 2018 Subaru Outback will set you back at least $26,810, a bump of under $300 versus the outgoing models. Of course, both cars can be loaded up with a host of features and equipment. There are two engines available for each model, a 175 horsepower 2.5-liter flat four and a 256 horsepower 3.6-liter flat six. In the US, the only available transmission is a respectable but uninspiring CVT. Stepping up to the bigger engine isn't cheap. The top of the line Legacy 3.6R Limited starts at $32,805. The Outback 3.6R Limited starts at $36,310. There's a $39,605 Outback 3.6R Touring on top of that. Standard features on the base model are few, but moving up the range allows shoppers to add a number of features like Subaru's EyeSight safety suite, an 8-inch infotainment system, heated seats, mirrors, and windshield wipers, Bluetooth audio, LED lighting, and more. As the Outback is essentially a lifted Legacy wagon, standard features and trim levels generally mirror each other. Despite the rise of the crossover, the midsize sedan segment is still hugely popular and extremely cutthroat. The refreshed Legacy is right in the mix with the Toyota Camry, Honda Accord, Chevy Malibu, and the like with just hundreds of dollars separating the cars. The Outback is a bit harder to compare, as it's not quite a wagon but not quite a crossover. It's more expensive than most two-row crossovers like the Honda CR-V and Mazda CX-5, but offers more interior and cargo space. If you don't need a third row, the Outback undercuts models like the Chevrolet Traverse, Honda Pilot, Nissan Pathfinder, and Dodge Durango. Both the 2018 Subaru Legacy and Outback should go on sale later this year. Related Video: News Source: Subaru Subaru Crossover Wagon Sedan

Autoblog's ultimate holiday rides

Over the hills and through the woods, it's the time of year when many of us visit family and friends for the holidays. But getting there can be a chore. It's cold and snowy across much of the United States, and even if the climate is favorable, the drive to grandmother's house often is not. Think back to holiday road trips of yore: They probably included crying babies, antsy children, hungover adults and frequent bathrooms stops all around. Now, we're all at different life stages here at Autoblog, and the perfect car for one staffer might be as useful as a team of Budweiser Clydesdales to another. Some of us bounce from family event to family event with children and a labrador in tow, while others prefer a quieter, simpler holiday. But whatever the endeavor, we all need wheels. With that in mind, here is the unofficial Autoblog list of the ultimate cars in which to tackle the holiday season. 2015 Ferrari FF To borrow a chestnut from Top Gear presenter James May, "As you'd expect, I've done this properly." That oddly voluptuous ruby bolide in the photo above? It's a 2015 Ferrari FF – all 652 all-wheel-driven horsepower of it. What makes a Ferrari the ideal for holiday time in PaukertLand? My Midwestern winter breaks are wonderful, but they're typically frenetic and slushy, involving a lot of schlepping from house to house and even city to city, not to mention inevitable last-minute runs for forgotten presents and dinner ingredients. Needless to say, a powerful V12 is a welcome ally for such duties. And this one isn't just a friend when the road is clear. The FF has been gifted Ferrari's novel 4RM AWD system, and despite sitting lower to the ground than, say, an SUV, it's a pretty effective tool for real winter driving, especially when outfitted with a set of snow tires. Unlike other Ferraris, it's also a rather practical thing, with legitimate seating for four adults and 15.9 cubic feet of cargo space – that's precisely as much room as a Mercedes E-Class – and you can fold the rear chairs and cram 28.2 cubes-worth of holiday cheer in the back. Okay, so it's far from cheap and fuel economy isn't that great, but who cares? Just drop a paddle-shifted gear or two, bury the throttle and Repeat The Sounding Joy. Ain't the holidays grand? – Chris Paukert Executive Editor 2015 Chevrolet Tahoe My Mom gives out more presents than any other human being I've ever encountered.